Yāre dekha tāre kaha 'kṛṣṇa'-upadeśa: "Whomever you meet, you just try to give him some instruction of Kṛṣṇa." This is Kṛṣṇa consciousness. If you cannot do, if you cannot speak on Bhagavad-gītā or Bhāgavata or Bible or Koran—they're all books of knowledge, of Kṛṣṇa consciousness—you can simply say, "My dear friend, I've got one request to you." "What is that?" "Oh, please chant Hare Kṛṣṇa. That's all. Please chant Hare Kṛṣṇa." Is it very difficult?
But this is very difficult also, because people will take it very lightly: "Oh, what is there, Hare Kṛṣṇa?" Because he does not know that the Hare Kṛṣṇa has so much potency that one day you can catch the Supreme Personality of Godhead within your grip. It is got so potency, so much. But he will say, "Oh, what is this nonsense, Hare Kṛṣṇa? You chant. I don't like it." But it is your duty. He may take it or not take it. If you ask somebody, "My dear friend, please once chant Hare Kṛṣṇa," that is your duty finished. He may accept or not accept—that doesn't matter. You have finished your spiritual mastership.
Caitanya Mahāprabhu says, āmāra ājñāya guru hañā tāra' sarva deśa (CC Madhya 7.128). Yāre dekha tāre kaha . . . there is no question of who he is, what he is, where he is born, whether he is civilized, uncivilized, capitalist, communist or this or that, Indian, American, African. Never mind. Whatever he is, simply request him, "Oh, please chant Hare Kṛṣṇa." Do yourself, chanting, and this will make you advanced, and the friend you meet, oh, he'll someday, because the, if he takes . . . even if he does not say, if he simply understands that "Here is something," and says, "Yes, it is very nice. It is very nice," then also he gets the result.