They're thinking that, "We are very happy without this nonsense God consciousness, Kṛṣṇa consciousness."
They are the most condemned. Most condemned. I think Lord Jesus Christ has said like this, "If anyone gains the whole world and forgets God and self, then what does he gain?" In the Bhāgavata also it is said, parābhavas tāvad abodha-jātaḥ (SB 5.5.5).
Everyone is born fool. Just like this child. The child . . . everyone knows that a child is a fool. Everyone knows. So if the child commits some mistake, does some wrong thing, nobody takes care of him. "Child. He's a fool." Or animal. If the cat comes and immediately gots up on the throne, sit down, so we take it is our fault that we allowed the cat, but we don't take the cat as offender, because it is fool, animal. You see? But if you go and sit down there, then everyone will be: "Oh, you are so rascal that you are going to sit down there?"
So human being is so responsible. If he remains fool, then he loses the chance of life. He should not remain . . . why these books are here? This Śrīmad-Bhāgavatam, Bhagavad-gītā, Vedānta-Sūtra, and so many nice books there are. Why? Just to make us advanced in knowledge. So we should not try to remain in foolish condition. And if we try to become elevated, Kṛṣṇa will give us facilities.