So how Kṛṣṇa opens the eyes? By jñānāñjana-śalākayā. Just like in the darkness we cannot see anything. But if there is matches or candle, if the candle is ignited, then we can see. Similarly, guru's business is to open the eyes. To open the eyes means to give him knowledge that "You are not puruṣa. You are prakṛti. Change your views." That is Kṛṣṇa consciousness. When one is in his original position that "I am not bhoktā. Kṛṣṇa is bhoktā. We are helping-beings for enjoyment of Kṛṣṇa. This is our actual position," this is Kṛṣṇa consciousness. Therefore īśa-saṅgāt, "by association with Bhagavān." So in this condition when I am so much fallen, how I can associate with Kṛṣṇa? So that is īśa-saṅgāt. Īśa is absolute. Everything has emanated from Isa, God. So in that way everything is Īśa. There is nothing but Īśa, but we haven't got the eyes to see. Antar-bahir-avasthitaḥ. Kunti said, "My dear Kṛṣṇa, You are situated outside and inside. Still, we are so rascal, we cannot see You." We cannot see You. How we can see? Īśa-saṅgāt, association. Saṅgāt sanjāyate kāmaḥ.
So with whom associate? Now, Īśa. These are... Īśa means His name, His form, His attributes, His, so many things. You see? Nāma, rūpa, rasa—everything is Īśa. So this temple means to give chance to people for associating with Īśa, with Kṛṣṇa. So therefore, according to Vedic civilization, everyone is advised to go to the temple. Still people are going to the church, to the temple, to the mosque, to the synagogue. Why? Īśa-saṅgāt, īśa-saṅgāt, just to associate with God. That is the purpose. So if you actually search after Īśa, Kṛṣṇa, or God, you can get it. There is arrangement. Just like this temple. This temple, if you come, if you make association with this temple, immediately you will be benefited by hearing the glories of the Lord this, every subject matter pertaining to God. We are reading Bhāgavatam or Bhagavad-gītā. That is also Īśa. Because these are the words of Īśa, therefore, Īśa being absolute, there is no difference between His words and Him. Kṛṣṇa, five thousand years ago He spoke Bhagavad-gītā. That Bhagavad-gītā is the same Bhagavad-gītā which He spoke five thousand years ago, and it is not different from Kṛṣṇa because Kṛṣṇa is absolute. Whatever, His words, His form, His name, His quality, everything, His temple, His activities, His books—everything Īśa.
So if we associate with all these things, śravaṇaṁ kīrtanaṁ viṣṇoḥ (SB 7.5.23), hearing and chanting about Viṣṇu, then this misconception of life, that "I am puruṣa," will vanquish. Then you become liberated. Īśa-saṅgād vilīyate. So take chance of this īśa-saṅga very vigorously. Tivreṇa bhakti-yogena. That is recommended. Anyone who is... There are two classes of men. One class of men, they are trying to enjoy this material world. Another class of men, they are rejecting—brahma satyaṁ jagan mithyā—Māyāvādī. They say, "We have no use for this material world." And the karmīs... Those who are rejecting, they are jñānis. And those who are karmīs, they want more material enjoyment, more money, more money, more assets. The two classes of men. But a devotee is neither this class or that class. A devotee is neither karmī nor jñāni. Therefore bhakti means jñāna-karmādy-anāvṛtam (CC Madhya 19.167). If one is involved in jñāna and karma he cannot become bhakta.