The whole Bhāgavata is talking between the spiritual master and the disciple. Śukadeva Gosvāmī is the spiritual master, and Mahārāja Parīkṣit, king, is the disciple. At the time of his death he had only seven days remaining. He was aware . . . he was aware that only seven days remaining. So Mahārāja Parīkṣit left his kingdom and sat down on the bank of the Ganges, and fortunately his spiritual master also came. So there was discussion on the Śrīmad-Bhāgavatam for seven days.
This seven days' discussion is imitated by the professional Bhāgavata reciters in India. But that is not required. We have to hear Śrīmad-Bhāgavatam daily. Parīkṣit Mahārāja had only seven days left in his life; therefore he hurriedly finished the reading of Bhāgavatam. But, of course, he had seven days assured. We haven't got seven minute assured. We can die at any moment. Anyway, the recommendation is nityaṁ bhāgavata-sevayā. We should read Śrīmad-Bhāgavatam daily. Simply you go on reading. Nityaṁ bhāgavata-sevayā. Naṣṭa-prāyeṣv abhadreṣu nityaṁ bhāgavata-sevayā (SB 1.2.18). We have no taste for reading and hearing Śrīmad-Bhāgavatam, but the taste will be created if we even by force sit down and attend Bhāgavata class. The taste will be created. How it will be created? Just like a person suffering from jaundice, if you give him sugar candy, it will be tasted by him as bitter. This is very practical example. He will say, the patient suffering from jaundice, he will say it is bitter. But sugar candy is not bitter. And at the same time, for jaundice-diseased man the sugar candy is the only medicine. If you give him sugar candy, water, sugarcane, then it will . . . he will be cured very soon. And papaya. These things are recommended for jaundice patient. Similarly, the discussion on Śrīmad-Bhāgavatam may not be liked by me in the beginning, but if we hear . . . just like child does not want to go to school, but if you force him to go, gradually he will go automatically. This is the process.