Arjuna is fighting. That is also Kṛṣṇa consciousness. Yudhyasva mām anusmara (BG 8.7). Kṛṣṇa said that "You chant. You remember Me. At the same time, fight." Yudhyasva mam anusmara. He never said that "Simply fight" or "Simply chant," because in the material world that is not possible. Therefore chanting must be there, but at the same time, you have to work how to continue this movement. The movement requires energy. We are printing so many books. For spreading this knowledge, that must be distributed. Home to home, place to place, man to man, this literature must go there. If he . . . if one takes one book, at least one day he'll read it: "Let me see what is this book I have purchased the other day." And if he reads one line his life will be successful—if he reads one line only, carefully. This is such literature. So therefore book distribution I am giving so much stress. Somehow or other, small book or big book, if it is given to somebody he'll read someday, and he'll derive . . . svalpam apy asya dharmasya trāyate mahato. Just like the Vedānta-sūtra says, janmādy asya yataḥ (SB 1.1.1).
So you can research, make research work throughout the whole life, where is the original source of everything. That is Kṛṣṇa consciousness. If you not dull, if you are intelligent and if you take the sūtra, this code, janmādy asya yataḥ (SB 1.1.1), the original source of everything . . . that is knowledge, that is philosophy, that is science—to find out the original source. That is Kṛṣṇa consciousness. So we are not searching after the original consciousness, but we are giving to the people directly that "Here is the original source of everything, Kṛṣṇa.