A Vaiṣṇava, or devotee of Lord, his life is dedicated for the benefit of the people. You know—most of you belong to Christian community—how Lord Jesus Christ, he said that for your sinful activities he has sacrificed himself. That is the determination of devotee of the Lord. They don't care for personal comforts.
Because they love Kṛṣṇa, or God, therefore they love all living entities, because all living entities are in relationship with Kṛṣṇa. So similarly, you should learn. This Kṛṣṇa consciousness movement means to become Vaiṣṇava and feel for the suffering humanity.
But, to feel for the suffering humanity, there are different angles of vision. Somebody is thinking of the suffering of the humanity from bodily conception of life. Somebody is trying to open hospital to give relief to the diseased condition. Somebody is trying to distribute foodstuff in poverty-stricken countries or places. These things are certainly very nice, but actual suffering of the humanity is due to lack of Kṛṣṇa consciousness.
These bodily sufferings, they are temporary; neither they can be checked by the laws of nature. Suppose if you give some distribution of foodstuff in some poverty-stricken country, that does not mean that this help makes solution of the whole problem. The real beneficial work is to invoke every person to Kṛṣṇa consciousness.