Kṛṣṇa consciousness means to become kind to everyone. Therefore we say, "No meat-eating." Meat-eating means killing the animals. Killing the animals. Why you shall kill animals? You have to take kṛṣṇa-prasādam. Patraṁ puṣpaṁ phalaṁ toyaṁ yo me bhaktyā prayacchati, tad aham aṣnāmi (BG 9.26). Kṛṣṇa says . . . Kṛṣṇa is God. He can eat everything. Everything. Kṛṣṇa ate fire, you know. There was forest fire in Vṛndāvana. All the cowherds boys, they became very much frightened, "Kṛṣṇa," "Yes, I'm ready." He ate up all the fire. So for Kṛṣṇa He could eat anything He likes. He is God. But still, He recommends, patraṁ puṣpaṁ phalaṁ toyaṁ yo me bhaktyā prayacchati. Why? Because we have to take Kṛṣṇa's prasādam, so therefore He is recommending, "These things you can give Me," patraṁ puṣpaṁ phalaṁ toyaṁ. So that is our food. We are devotees of Kṛṣṇa. We are meant for eating the remnants of foodstuff offered to Kṛṣṇa. That is our . . .
Jihvā, tāra madhye . . . if you want to conquer the tongue, then you fix up your mind that you shall not take anything which is not offered to Kṛṣṇa. Then your tongue will be controlled. Tāra madhye jihvā ati lobhamaya sudurmati. Tongue is the bitterest enemy of the living being. The tongue is dragging. Jihvā. "Kindly give me this immediately. Kindly give me this wine immediately. Kindly give me this tea immediately. Kindly give me this cigarette immediately. Kindly give me this meat." Why? Control. Kṛṣṇa says, patraṁ puṣpaṁ phalaṁ toyaṁ (BG 9.26). So we have to take prasādam, eat Kṛṣṇa prasādam. Then naturally the other things will be negativated. This is the position. Suhṛdaṁ sarva-bhūtānām (BG 5.29).
So if all human being becomes vegetarian—not vegetarian, but eater of the Kṛṣṇa's prasādam—all these liquor house and slaughterhouse and brothels will be closed. This is Kṛṣṇa consciousness movement. We want to close these nonsense places of sinful life—brothels, illegitimate sense gratification, sex relationship, prostitution. If we are embarrassed with this sinful life, there is no possibility of becoming again acyuta. We remain cyuta, fallen. We remain fallen.
It is not so easy thing that, "I do everything, whatever I like." Some rascals preach that "Oh, religion has nothing to do with your eating. You can eat anything you like, and still you become a religious man." This is all nonsense. Nobody can become religious man if he is attracted by sinful activities. It is not possible. You must stop sinful activities. That is first condition. Otherwise you cannot understand what the . . . people . . . perhaps, in this Kṛṣṇa conscious . . . except this Kṛṣṇa conscious movement, all the rascals, they do not know what is God. They have no clear conception of God, because they are sinful. We can give the name, address and everything of God, clear conception, not vague idea, "God may be like this. God may be like that." Why maybe? Here is God:
- veṇuṁ kvaṇantam aravinda-dalāyatākṣaṁ
- barhāvataṁsam asitāmbuda-sundarāṅgam
- govindam ādi-puruṣaṁ tam ahaṁ bhajāmi
- (Bs. 5.30)
Clear conception. The śāstra, Brahma-saṁhitā, clear description of God: veṇuṁ kvaṇantam. He is playing on flute. It is not that the Muralīdhara, Śyāmasundara, Kṛṣṇa, has been imagined by some poet. No. It is described in the śāstra, the form of the Lord. He is busy in playing flute, veṇuṁ kvaṇantam. Aravinda dalāyatākṣaṁ, His eyes are just like petals of the lotus flower. Veṇuṁ kvaṇantam aravinda . . . barhāvataṁsa, there is a peacock feather on His head.
Kandarpa-koṭi-kamanīya-viśeṣa-śobhaṁ, and He is so beautiful that His beauty can cut down thousands of Cupids. Cupid is supposed to be the most beautiful in this material world. Kandarpa-koti-kamanīya-viśeṣa-śobhaṁ govindam ādi-puruṣaṁ tam ahaṁ bhajāmi (Bs. 5.30). Clear conception. This is the description of God in the śāstra.
And when God came, Kṛṣṇa came on this planet, the same description: He is playing on flute, He has got the feather, peacock feather. So this painting of Kṛṣṇa is not an artist's imagination. It is exactly the form. So here is the form of the Lord. Here is the name of the Lord. Here is the activities of the Lord. This is clear conception. A sādhu knows what is God. Or sādhu cannot know. They are thinking, "God must be like this. God must . . . may be like this. He must be a very old man," because adi-puruṣa. He is the first living . . . in this way . . . so you cannot create God by imagination. That is not possible. God is God, always. You have to know simply what is God. He is never cyuta.
God never becomes fallen down from His original position. The original position is, God describes Himself, mattaḥ parataraṁ nānyat (BG 7.7): "There is no more superior authority than Me." That is God. One, if he is controlled, how he can be God? The supreme controller is God; the supreme controller is Kṛṣṇa. Īśvaraḥ paramaḥ kṛṣṇaḥ (Bs. 5.1). Īśvaraḥ means controller, and paramaḥ means supreme. And who is that? Kṛṣṇa. Kṛṣṇa says also, mattaḥ parataraṁ nānyat kiñcid asti dhanañjaya (BG 7.7). So He is acyuta. He keeps His position. He never falls down. We are all fallen souls. Because our position, our acyuta position is to serve Kṛṣṇa. Because we are part and parcel of Kṛṣṇa.