Prabhupāda: The Bhagavad Gītā, there are many, but why ours is selling so many? Because we have named "As It Is". Is that the reason?
Rāmeśvara: The main reason is because our men are pushing.
Prabhupāda: That is the reason.
Hari-śauri: For the colleges, they actually accept the superior quality, but for the general class of men, it is not a book that they would ordinarily buy.
Prabhupāda: Canvassing. Canvassing.
Rāmeśvara: Yes, because we're canvassing.