So as we find there are different classes of men, although all of them are in Bombay or any city, similarly, all the living entities, they are not of the same quality. Some of them are in touch with the material modes of goodness, some of them are in touch with the material modes of passion, and some of them are in touch with the material modes of ignorance. So those who are in ignorance, they are just like fallen in the water. As the fire falls on the water, it extinguishes completely. And the dry grass, if a spark of fire falls, taking advantage of the dry grass, the fire ignites. It becomes again fire.
Similarly, those who are in the modes of goodness, they can easily awaken their Kṛṣṇa consciousness. Because in the Bhagavad-gītā it is said, yeṣāṁ tv anta-gataṁ pāpām (BG 7.28). Why people are not coming to this temple? Because the difficulty is some of them are in gross ignorance. Na māṁ duṣkṛtino mūḍhaḥ prapadyante narādhamāḥ (BG 7.15). They cannot come. Those who are simply engaged in sinful activities, they cannot appreciate this Kṛṣṇa consciousness movement. That is not possible. But it is a chance given to everyone. We are flattering, "Please come here. Please..." This is our business on behalf of Kṛṣṇa. As Kṛṣṇa comes personally to teach Bhagavad-gītā and ask everyone, sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja (BG 18.66), our business is that.
Therefore Kṛṣṇa very much appreciates, "Oh, these people are doing on My behalf. I haven't got to go there. They have taken up My business." What we are taking business. We are simply asking people, "Please surrender to Kṛṣṇa." That's all. Therefore we are very dear. Kṛṣṇa says, na ca tasmān manuṣyeṣu kaścin me priya-kṛttamaḥ (BG 18.69). Our business is how to become recognized by Kṛṣṇa.
We don't bother whether one is converted or not in Kṛṣṇa consciousness. Our duty is to flatter, That's all. "My dear sir, please come here, see Kṛṣṇa's Deity, offer namaskāra, take prasāda, and go home." But people are not agreeing. Because why? Now, this business cannot be taken up by persons who are full of sinful activities.
Therefore Kṛṣṇa says, yeṣāṁ tv anta-gataṁ pāpām (BG 7.28). One who has completely finished his sinful activities, yeṣāṁ tv anta-gataṁ pāpāṁ janānāṁ puṇya-karmaṇām (BG 7.28). Who can become free from sinful activities? One who is engaged always in pious activities. If you are engaged in pious activities always, where is the chance of committing sinful activities? Therefore the most pious activity is to chant Hare Kṛṣṇa mahā-mantra. If you are engaged always, Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, if your mind is always engaged in Kṛṣṇa consciousness, then there is no accommodation for other things to come to your mind. This is the process of Kṛṣṇa consciousness. As soon as we forget Kṛṣṇa, māyā is there, immediately captured.