Madana-mohana. Madana means sex attraction. Madana, sex attraction, Cupid, and Kṛṣṇa is called Madana-mohana. One can, I mean, neglect even sex attraction if one is attracted to Kṛṣṇa. That is the test. Madana (is) attracting in this material world. Everyone is attracted by sex life. The whole material world is existing on sex life. This is the fact. Yan maithunādi-gṛhamedhi-suhkhaṁ hi tuccham. Here, the happiness, the so-called happiness is maithuna, maithunādi. Maithunādi means here happiness begins from maithuna, sex intercourse. Generally, people..., a man marries. The purpose is to satisfy sex desire. Then he begets children. Then again, when the children are grown up, they, the daughter is married with another boy and the boy is married with another daughter, another girl. That is also the same purpose: sex. Then again, grandchildren. In this way, this material happiness—śriyaiśvarya-prajepsavaḥ. The other day we discussed. Śrī means beauty, aiśvarya means wealth, and prajā means generation. So generally, people, they like it—good family, good bank balance and good wife, good daughter, daughter-in-law. If one family is consisting of beautiful women and riches and grea..., many children, he is supposed to be successful. He's supposed to be most successful man. So śāstra says, "What is this success? This success is beginning with sex intercourse. That's all. And maintaining them." So yan maithunādi-gṛhamedhi-sukhaṁ hi tuccham (SB 7.9.45). Here the happiness begins from sex life, maithunādi. We may polish it in a different way, but this maithuna, sex life happiness, is there in the hogs. The hogs also, they are eating whole day, here and there: "Where is stool? Where is stool?" and having sex life without any discrimination. The hogs do not discriminate whether mother, sister or daughter. So therefore śāstra says, "Here, this material world, we are entangled, we are encaged in this material world only for this sex life." That is Cupid. Cupid is the god of sex life, Madana. Unless one is, what is called, induced by Madana, the Cupid, he cannot be, I mean to say, engladdened in sex life. And Kṛṣṇa's name is Madana-mohana. Madana-mohana means that one who is attracted to Kṛṣṇa, he'll forget the pleasure derived from sex life. This is the test. Therefore His name is Madana-mohana. Here is Madana-mohana. Sanātana Gosvāmī worshiped Madana-mohana. Madana or Mādana. Mādana means to become mad. And Madana, the Cupid.
So everyone is infuriated by the force of sex life. There are many places... In Bhāgavatam it is said, puṁsaḥ striyā mithunī-bhāvam etat tayor mitho hṛdaya-granthim āhur (SB 5.5.8). The whole material world is going on: the man is attracted by woman, the woman is attracted by man. And, seeking this attraction, when they are united, their attachment for this material world becomes more and more. And in this way, after being united, or after being married, one woman and man, they seek nice home, gṛha; kṣetra, activities, business, factory, or agricultural field. Because one has to earn money. So get food. Gṛha-kṣetra; suta, children; and āpta, friends; vitta, wealth... Ataḥ gṛha-kṣetra-sutāpta-vittair janasya moho 'yam (SB 5.5.8). The attraction for this material world becomes more and more tight. This is called madana, attraction by madana. But our business is not to be attracted by the glimmer of this material world, but to be attracted by Kṛṣṇa. That is Kṛṣṇa consciousness movement. Unless you become attracted by the beauty of Kṛṣṇa, we must have to be satisfied by beauty of this false beauty of this material world. Therefore Śrī Yamunācārya said that yadāvadhi mama cetaḥ kṛṣṇa-padāravindayor nava-nava-dhāma rantum āsīt: "So long I have been attracted by the beauty of Kṛṣṇa and I have begun to serve at His lotus feet, and I am getting newer, newer energy, since then, as soon as I think of sex intercourse, I want to spite on it." That is vitṛṣṇā, no more attraction... The central point of attraction of this material world is sex life, and one, when one gets detached from sex life... Tadāvadhi mama cetaḥ...,
- yadāvadhi mama cetaḥ kṛṣṇa-padāravindayor
- nava-nava-(rasa-)dhām(anudyata) rantum āsīt
- tadāvadhi bata nārī-saṅgame smaryamāne
- bhavati mukha-vikāraḥ suṣṭu niṣṭhīvanaṁ ca
"As soon as I think of sex intercourse, immediately my mouth becomes turned aside and I want to spite on it." So therefore Kṛṣṇa is Madana-mohana. Madana is attracting everyone, sex life, and Kṛṣṇa, when one is attracted by Kṛṣṇa, then madana also becomes defeated. So as soon as madana becomes defeated, we conquer over this material world. Otherwise it is very difficult.