Prabhupāda: Yes. If I understand that he is rich, I may consider, "Well, I have got one thousand dollars, so he may have one hundred thousand dollars," that's all. But if you understand that he has got millions and millions of dollars, then you'll appreciate, "Oh, so rich!" Then your regard for him will increase. That is not being done. Stereotyped, "God is great." How He is great, to what extent He is great, what is His greatness, activities, if you know more and more, then your regard for God will increase. But that they are not doing. Simply officially, "God is great, God is great," finished. No jijñāsā, no inquiry. Athāto brahma jijñāsā. One should be inquisitive. Jijñāsuḥ śreya uttamam. Tasmād guruṁ prapadyeta jijñāsuḥ śreya uttamam (SB 11.3.21). One who has become inquisitive of the uttamam, the most exalted subject matter, he requires a guru. Otherwise, who will answer his inquiries? Tasmād guruṁ prapadyeta jijñāsuḥ. If he's not jijñāsuḥ, what is the need of guru? And where is the question of advancement? He must be jijñāsuḥ.
And that is . . . people are not interested. Officially, go to church, go to mosque, go to temple and do something. Then drop it and go to your own business and do whatever you like. No discrimination. They're not serious. (greets guests) Aiye. Not very serious. One who is serious, he'll inquire. Otherwise, the formula is all right, "God is great. There is no more greater than Him." But inquire, "How He is great?" (guests enter) Hare Kṛṣṇa. Oh, thank you very much. Jaya. Therefore society is required, association is required, to inquire. Satāṁ prasaṅgān mama vīrya-saṁvido bhavanti hṛt-karṇa-rasāyanāḥ kathāḥ (SB 3.25.25). (greets guests) Aiye. There is need of association for discussing how God is great. That is needed—jijñāsuḥ śreya uttamam. Unless one is inquisitive . . . Sharmajī, you can come here. So, that is the . . . simply we should not remain satisfied to understand . . . that is not proper understanding: officially, "God is great." No. Try to inquire how great He is, why He is great. Then your regard for God, your devotion for God will increase. And because we do not inquire how God is great, therefore cheap gods are coming. Any rascal, he is repre . . . "I am God." Because we do not know actually what is God.