The art of focusing one’s attention on the Supreme and giving one’s love to Him is called Kṛṣṇa consciousness. We have inaugurated the Kṛṣṇa consciousness movement so that everyone can satisfy his propensity for loving others simply by directing his love toward Kṛṣṇa. The whole world is very eager to satisfy the dormant propensity of love for others, but the various invented methods like socialism, communism, altruism, humanitarianism and nationalism, along with whatever else may be manufactured for the peace and prosperity of the world, are all useless and frustrating because of our gross ignorance of the art of loving Kṛṣṇa. Generally people think that by advancing the cause of moral principles and religious rites they will be happy. Others may think that happiness can be achieved by economic development, and yet others think that simply by sense gratification they will be happy. But the real fact is that people can be happy only by loving Kṛṣṇa.
Kṛṣṇa can perfectly reciprocate one’s loving propensities in different relationships called mellows, or rasas. Basically there are twelve loving relationships. One can love Kṛṣṇa as the supreme unknown, as the supreme master, the supreme friend, the supreme child, the supreme lover. These are the five basic love rasas. One can also love Kṛṣṇa indirectly in seven different relationships, which are apparently different from the five primary relationships. All in all, however, if one simply reposes his dormant loving propensity in Kṛṣṇa, then his life becomes successful. This is not a fiction but is a fact that can be realized by practical application. One can directly perceive the effects that love for Kṛṣṇa has on his life.
In the Ninth Chapter of the Bhagavad-gītā this science of Kṛṣṇa consciousness is called the king of all knowledge, the king of all confidential things, and the supreme science of transcendental realization. Yet we can directly experience the results of this science of Kṛṣṇa consciousness because it is very easy to practice and is very pleasurable. Whatever percentage of Kṛṣṇa consciousness we can perform will become an eternal asset to our life, for it is imperishable in all circumstances. It has now been actually proved that today’s confused and frustrated younger generation in the Western countries can directly perceive the results of channeling the loving propensity toward Kṛṣṇa alone.
It is said that although one executes severe austerities, penances and sacrifices in his life, if he fails to awaken his dormant love for Kṛṣṇa, then all his penances are to be considered useless. On the other hand, if one has awakened his dormant love for Kṛṣṇa, then what is the use in executing austerities and penances unnecessarily.
The Kṛṣṇa consciousness movement is the unique gift of Lord Caitanya to the fallen souls of this age. It is a very simple method which has actually been carried out during the last four years in the Western countries, and there is no doubt that this movement can satisfy the dormant loving propensities of humanity. This book, Kṛṣṇa, is another presentation to help the Kṛṣṇa consciousness movement in the Western world. This transcendental work of literature is published with profuse illustrations. People love to read various kinds of fiction to spend their time and energy. Now this tendency can be directed to Kṛṣṇa. The result will be the imperishable satisfaction of the soul, both individually and collectively.
It is said in the Bhagavad-gītā that even a little effort expended on the path of Kṛṣṇa consciousness can save one from the greatest danger. Hundreds of thousands of examples can be cited of people who have escaped the greatest dangers of life due to a slight advancement in Kṛṣṇa consciousness. We therefore request everyone to take advantage of this great transcendental literary work. One will find that by reading one page after another, an immense treasure of knowledge in art, science, literature, philosophy and religion will be revealed, and ultimately, by reading this one book, Kṛṣṇa, love of Godhead will fructify.