Kṛṣṇa says in the Bhagavad-gītā, ye yathā māṁ prapadyante tāṁs tathaiva bhajāmy aham: (BG 4.11) "Anyone who worships Me in a particular way, I give him chance to be successful in that particular way." If you want to be a first-class atheist, Kṛṣṇa will give you chance to become a first-class atheist. He will give you intelligence. He will give you ways and means how you can become a first-class atheist. And if you want to become a first-class devotee, Kṛṣṇa will give you intelligence how you can become a first-class devotee. Therefore He says, ye yathā māṁ prapadyante. If you think that Kṛṣṇa here: "Here is a statue of Kṛṣṇa. He is an idol. And these foolish people are chanting Hare Kṛṣṇa with an idol," so Kṛṣṇa will remain to such person an idol forever. And one who knows, "Oh, these people are chanting Hare Kṛṣṇa, the Supreme Personality of Godhead," for him, Kṛṣṇa will reveal, "Yes. I am the Supreme Personality of Godhead." This is the difference.
In the Bhagavad-gītā you'll find, sarvasya cāhaṁ hṛdi sanniviṣṭo (BG 15.15). Kṛṣṇa says that "I am living in everyone's heart." Sarvasya cāhaṁ hṛdi sanniviṣṭo mattaḥ smṛtir jñānam apohanaṁ ca: "And through Me one is forgetting and one is remembering." So why Kṛṣṇa is doing like that? He is helping somebody to forget, and He is helping somebody to remember. Why? The same answer: ye yathā māṁ prapadyante. If you want to forget Kṛṣṇa or God, He will give you intelligence in such a way that you will forget forever. There will be no chance to come to the precincts of God. But it is the devotees of Kṛṣṇa. They are very compassionate. Kṛṣṇa is very strict. If anyone wants to forget Him, He will give him so many chances that he will never be able to understand what is Kṛṣṇa. But Kṛṣṇa's devotee are more compassionate than Kṛṣṇa. Therefore they preach Kṛṣṇa consciousness or God consciousness to the poor people. Gṛhiṇāṁ dīna-cetasām. Mahad-vicalanaṁ nṛṇāṁ gṛhiṇāṁ dīna-cetasām. When Nārada approached Mahārāja Yudhiṣṭhira, he welcomed him that "My dear sir, you are free. You can travel anywhere you like. You are so great and so free. Then why do you come to me? You have no business to come here. I am ordinary king, and what business you have got with me? But still, you come to my house. You talk with me. Why?" Gṛhiṇāṁ
dīna-cetasām. Our mind is very poor. We simply... We are very much busy in the matter of maintaining family, and we have taken it: "This is the sum and substance or success of life."
In this way, as the other day I was speaking, not here, in San Francisco, that in this age especially, a man will think himself very successful if he simply can maintain one wife and a few children. That's all. He will think himself very successful. And actually, it is a problem for present day people to maintain even an wife, which is... An animal, an animal is also maintaining a wife. There is no difficulty for him. A dog has a wife and children, so he has no economic problem. A bird has wife and children, but he has no economic problem. But man has gone so down that he is thinking to keep wife and children is an economic problem, to avoid it. To avoid it use contraceptive method, no children, simply indulge in sex life. So man has become so down and down, especially in this age. But it is not a problem. Bhāgavata says that this is not a problem. You are thinking of maintaining your wife and children. Oh, that is already arranged. As this is arranged for the animals, for the birds, for the beasts, to have a wife and enjoy sex life and beget some children, then why not for you? You are advanced human being. Then Bhāgavata says that tasyaiva hetoḥ prayateta kovidaḥ. One who is intelligent, one who knows things as they are, he is called kovidaḥ. Kovidaḥ means very expert. So Bhāgavata advising the most intelligent man that tasyaiva hetoḥ prayateta kovidaḥ: "If you are intelligent, then you should try for advancing your Kṛṣṇa consciousness." Why? Na labhyate yad bhramatām upary adhaḥ: (1.5.18) "Because this Kṛṣṇa consciousness is so valuable and rare that if you travel all over the space by your sputnik or something else, you cannot get this Kṛṣṇa consciousness anywhere." Na labhyate yad bhramatām upary adhaḥ. "Oh, Kṛṣṇa consciousness is so very valuable that I shall simply devote my life only for attaining or achieving this end of life? Then what about my economic problem?" The Bhāgavata says, tal labhyate duḥkhavad anyataḥ sukhaṁ kālena sarvatra gabhīra-raṁhasā: "My dear friend, because you are a part and parcel of the Supreme Lord, so your economic problem is already solved." You will get something to eat, you will have some opposite sex to satisfy your senses, and you will be able to defend yourself according to your capacity, and āhāra-nidrā, and you will be allowed a place to sleep nicely. That is already arranged.
There is a very nice story. I have several times perhaps recited that one morning... In the western countries also fair takes place, some in county, some village place. So in India there are weekly bazaar which is called haṭṭa. So at that time the salesmen with their goods, commodities, they assemble and many purchase are..., just like in market place. So there was a market, weekly market, and thousands of people assembled there. So one old lady of that village, she began to cry. Then her elderly son inquired, "Mother, why you are crying?" "No, where shall I accommodate all these people to lie down in the, at night? There are so many people in this village, and how I shall accommodate?" The son began to laugh. "My dear mother, you don't bother. It will be all arranged." "No, my dear son, I am very much perplexed." So she began to cry. So in the evening the son called the mother, "Mother, now you see in the marketplace." She saw, "Oh, where are all those people gone? Huh?" So there is arrangement. All those thousands of people assembled in the market, they have got their sleeping place. They have got their eating place. So by arrangement. There is arrangement. Similarly, there may be millions and millions of living entities; God has arrangement. If you calculate the human population and other living entities, the human population, especially the civilized human beings, are nothing in comparison to other living entities. There are millions and billions of living entities even in this store. If you find out a small hole, you will find millions of ants coming. They are also living entities. And who is arranging for their food? You are not very much busy to... Although it is your duty. That is also Bhāgavata communism. Bhāgavata communism says that even if you have got a lizard in your room, you must give him something to eat. If you have got a serpent in your room, you must give it something to eat. Nobody in your house should starve. You see? This is Bhāgavata communism, not that "Only my brother and sister will not starve, and other animals should be killed." This is not communism. Here is communism. This is Kṛṣṇa consciousness communism, that a Kṛṣṇa conscious person is thinking even for the ant, even for the lizard, even for the serpent. That is real communism.