The Lord comes Himself just to convince us that, "This is not your real life. This material existence you are suffering, why you should suffer? You are My sons." Just like Lord Jesus Christ, he also told that, "I am the son of God." He's happy. So everyone, you can become similarly happy as soon as you are reinstated in your position. The whole Bhagavad-gītā is meant for convincing me, I mean to say, conditioned soul. We are conditioned. Just like . . . just like under awkward circumstances we are always, always conditioned life. We are not free. Some condition is there, either state condition or nature's condition or condition left by other living entity or condition laid down by my own body. So we are always in condition.
So Lord says, Kṛṣṇa says, ajo 'pi sann avyayātmā: "Although I have no business to come down here, and I am eternal . . ." Both of us are, the Lord and the living ent . . . we are, both of us are eternal. Bhūtānām īśvaro 'pi san. Īśvara. Why He comes? When Lord comes, He comes out of His good will. And when we come, we are forced. We have been forced to accept this body under the condition of the material nature. So when Lord comes or His representative comes, they do not accept the condition of the material nature. That is the distinction between ordinary living entity and the Supreme Lord or His representative.