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Is it very difficult to be engaged in the service of the Lord? Not at all. Not at all. Why? You are seeing Krsna here, and you can think of this Krsna always. There is no tax and there is no loss

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Expressions researched:
"You are seeing Krsna here, and you can think of this Krsna always. There is no tax and there is no loss"

Lectures

Bhagavad-gita As It Is Lectures

Is it very difficult to be engaged in the service of the Lord? Not at all. Not at all. Why? Man-manā bhava mad-bhakto-mad-yājī māṁ namaskuru (BG 18.65). You are seeing Kṛṣṇa here, and you can think of this Kṛṣṇa always. There is no tax and there is no loss. Suppose if you come to the temple and you get the impression of Rādhā-Kṛṣṇa so nice and if you keep within you heart... But that can be kept when you love.
Lecture on BG 13.4 -- Bombay, September 27, 1973:

At the present moment we are now jīva-bhūta. Because we are in this material world, because we have got this material body, our present position is jīva-bhūta. But when we surpass, when we transcend this material concept of life, the bodily concept of life... And that can be done very easily if you engage in the service of Kṛṣṇa.

Is it very difficult to be engaged in the service of the Lord? Not at all. Not at all. Why? Man-manā bhava mad-bhakto-mad-yājī māṁ namaskuru (BG 18.65). You are seeing Kṛṣṇa here, and you can think of this Kṛṣṇa always. There is no tax and there is no loss. Suppose if you come to the temple and you get the impression of Rādhā-Kṛṣṇa so nice and if you keep within you heart... But that can be kept when you love. Just like if you love somebody, you always keep within your heart the form of your lover. Similarly, if you develop love of Kṛṣṇa, premāñjana-cchurita-bhakti-vilocanena santaḥ sadaiva hṛdayeṣu vilokayanti (Bs. 5.38). If you have actually developed love of Kṛṣṇa then you'll be able to keep Kṛṣṇa always within your heart. That Kṛṣṇa wants. Man-manā: "Always think of Me." Man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65).

So to become devotee is not at all difficult. Without doing anything, if you simply follow this instruction of Kṛṣṇa, man-manā bhava mad-bhakto... Simply you think of Kṛṣṇa. Here is Kṛṣṇa. If you come in the temple, you get impression of Kṛṣṇa. Kṛṣṇa is not nirakara. Here is Kṛṣṇa's akāra, dvi-bhūja-muralī-dhara. Avajānanti māṁ mūḍhā mānuṣīṁ tanum āśritāḥ (BG 9.11).

The rascals, they think that "They are worshiping a man. Kṛṣṇa was historical man." No. That is avajānanti māṁ mūḍhāḥ. They are rascals. Kṛṣṇa comes to become visible to you so that you can understand what is Kṛṣṇa. So five thousand years Kṛṣṇa advented Himself, and He remained just like a human being. He took part in the battle of Kurukṣetra. So... He was dancing, He was playing in Vṛndāvana so that you may be attracted, you can understand what is Kṛṣṇa. Therefore Kṛṣṇa came. But we are so unfortunate. Although Kṛṣṇa comes Himself to show Himself, show His activities, His power, His opulence, His beauty, His message, still, we miss Kṛṣṇa. This is our misfortune. Why? Na māṁ duṣkṛtino mūḍhāḥ prapadyante narādhamāḥ, māyayāpahṛta-jñānāḥ (BG 7.15). Although Kṛṣṇa is present, Kṛṣṇa is manifesting Himself, but māyayāpahṛta jñāna, māyā is so strong that it is taking away our knowledge of Kṛṣṇa.

Therefore if you want to get out of these clutches of māyā... That is also given by Kṛṣṇa. Mām eva ye prapadyante māyām etān taranti te: "Anyone who surrenders unto Me fully, he can get out of the clutches of māyā." Then he can be engaged fully in Kṛṣṇa's service. Then his life becomes successful. Thank you very much. Hare Kṛṣṇa.