The various identities a person adopts in relation to his mind and body are all material designations. The pure soul is unencumbered by such mundane designations, for the only identity he has is that of a servant and inseparable part of the Supreme Lord. Thus, with the shedding of all false designations, one enters a state of transcendence, and when one is firmly situated in transcendence, one becomes pure. Serving the Supreme Lord, the master of all senses, with such purified senses is unalloyed devotional service.
In Bhagavad-gītā (8.14), the two words ananya-cetāḥ ("without deviation") and nitya-yukta ("regularly") are very significant. One cannot become undeviating in devotional practice without being fixed in undeviating faith. When a person regularly serves the Supreme Lord with this faith, he automatically loses all desires for fruitive activity, speculative knowledge, worship of the demigods, and ritualistic pious activities, and he becomes undeviating in his devotional service. The word satatam ("always") must be understood to imply that devotional service is independent of time, place, circumstance, adversity, and so on. Everyone, regardless of race, caste, sex, or other material designation, can give up mental speculation, fruitive actions, and yoga practice and take complete shelter of Lord Kṛṣṇa's lotus feet without deviation. The word nitya means "daily," "regularly," or "constantly." Those who meditate constantly on Lord Kṛṣṇa's lotus feet can easily attain Him.