We are teaching that you just think of Kṛṣṇa always, Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa . . . as soon as you pronounce this sound, this vibration, immediately you remember Kṛṣṇa, "Here is Kṛṣṇa and Rādhārāṇī." So that is natural. You say "Kṛṣṇa," and if you hear, immediately you remember Kṛṣṇa's form, Kṛṣṇa's name, Kṛṣṇa's quality, Kṛṣṇa's activity, Kṛṣṇa's teaching—everything. This is called Kṛṣṇa consciousness. So man-manā bhava mad-bhakto (BG 18.65). And Kṛṣṇa says: "You become My devotee." And we are teaching that. We are opening temples of Kṛṣṇa and requesting everyone, "Please become devotee of Kṛṣṇa."Man-manā bhava mad . . . mad-yājī. And then after opening temple, go away and manufacture some, another philosophy—we are not such nonsense. We are worshiping. Worship. Because Kṛṣṇa says, man-manā bhava mad-bhakto mad-yājī: "Worship Me." Regularly worship, as it is prescribed in the śāstra: to rise early in the morning, to have maṅgala ārati, to offer this, to offer that, offer that—fully engaged. That is called mad-yājī.
- man-manā bhava mad-bhakto
- mad-yājī māṁ namaskuru
- (BG 18.65)
"Just offer Me obeisances." So these things, four things, that is not very difficult. Everyone can do it. Everyone can think of Kṛṣṇa always. Where is the difficulty? Our mind must be absorbed thinking something, so think of Kṛṣṇa. Then your life is perfect. This is paramparā. It is not very difficult, it is all described.