ur Kṛṣṇa consciousness movement is teaching people that "You have no other business than to work for Kṛṣṇa. That's all." This is Kṛṣṇa business. This is called Kṛṣṇa consciousness business. That is called the highest perfection. Saṁsiddhiṁ paramāṁ gataḥ. Siddhi. Here it is, siddhi. Manuṣyāṇāṁ sahasreṣu kaścid yatati siddhaye (BG 7.3). Siddhaye means to understand, "What is my position? Why I am working so hard day and night for simply for sense gratification, for satisfying the tongue, to fulfill the belly and satisfy the genital? This is my business. That is being done by the dogs and hog." When one comes to this sense, that "Shall I work like the cats, dogs and hogs, or I have got any other business?" - that is human life. Therefore Kṛṣṇa says, manuṣyāṇāṁ sahasreṣu. All of them working like hogs and dogs. Them. . . They do not know there is something other. This is the position. And the modern civilization means keep him in the darkness, that "Let him work hard like hogs and dogs, and don't give him any knowledge." Neither they know, the so-called leaders, what is the perfection. They think, "This is life: work like hog and dog, and then die like hog and dog, finish all business." This is not human life. Therefore Kṛṣṇa says, manuṣyāṇāṁ sahasreṣu kaścid yatati siddhaye (BG 7.3). They do not know what is perfection of life. Therefore we sometimes. . . We don't. . . We do not say. Kṛṣṇa says. And if we repeat Kṛṣṇa's words, the rascals, they become angry. They be. . . Actually they are rascals. We plainly say. Because he does not know. If I ask him, "What is your next life?" he cannot answer. Then what is the difference? If I ask the dog that "What is your next life?" he cannot say. "Gow! Gow!" That's all. So if I ask any human being that "What is your next life?" "I don't bother about that thing." (laughter) The same answer, "Gow! Gow!" That's all.
So this is the position, that we do not know what is the perfection of life. Kṛṣṇa says, therefore, begins real knowledge. This chapter is "Knowledge of the Absolute." So everyone. . . You ask any M.A., Ph.D. that "What is your next life, sir?" "Gow! Gow!" (laughter) That's all. "Gow! Gow!" means "Why you are bothering about these things?" That's it. Now, this is the position. And we have taken very hard job to convince these people about Kṛṣṇa consciousness. They will not accept it. They will deny immediately. They will say, "Why do you bother us? You do your own business. Let us do our own business." But why we are bothering? Because we are servant of Kṛṣṇa. Kṛṣṇa wants that these rascals should be informed; these rascals should be raised from this status of ignorance. So that is our mission. Therefore we are going and pleading, "Sir, I am a beggar. I have come to beg from you that you kindly purchase one book and you read it." So sometimes they are doing. After all, human being. . . So this is our. . . This is our business. We are stressing on pushing on these books because a modern man, if he purchases one book, then at least he will see one line, "What these nonsense have written?" So if he reads one line, if he is intelligent man, he will understand the value. That is sure. That is sure.
So the Kṛṣṇa consciousness movement is completely scientific. As Kṛṣṇa said. . . We have given therefore. . . When I was registering this association in New York, some friend suggested that "Why you are giving this name 'Kṛṣṇa'? Why not put the name 'God,' 'God consciousness'?" Then "Yes, I can give the name 'God consciousness.' Then it will be confused." Because we want to preach Bhagavad-gītā as it is. That is Kṛṣṇa's speaking. And we are trying to place this Kṛṣṇa's teachings to the world. And not only that—Bhagavān, God, means Kṛṣṇa. And if I give the name of "God" instead of "Kṛṣṇa," they will bring forth so many competition of Kṛṣṇa. That is not our purpose. "Kṛṣṇa" means God. If God has any perfect name, that is "Kṛṣṇa." Because "Kṛṣṇa" means all-attractive. God cannot be attractive for certain person. God cannot be Christian God or a Hindu God or Muslim God. God is equally attractive for Hindu, Muslim, Christian, Buddha. That is real God. And if Hindu has manufactured some God, Christian has manufactured some God, that may be God partially, but not the Supreme God. The Supreme God is Kṛṣṇa. Īśvaraḥ paramaḥ kṛṣṇaḥ (Bs. 5.1). Parama means supreme. God. . . You are also god, I am also god, and every one of us, god. Why? God means controller. So controller, every one of us is a controller to certain extent; not the complete controller. But Kṛṣṇa means the complete controller. Īśvaraḥ paramaḥ kṛṣṇaḥ (Bs. 5.1). Controller. . . You may be controller; I may be controller; he may be controller; but not controller like Kṛṣṇa. Kṛṣṇa can control all other controllers.
Therefore He is called supreme controller, Parameśvara, Paramātmā, Para-brahman. These words are used. In the Bhagavad-gītā you will find. Arjuna says paraṁ brahma. Not Brahman. Brahman we are, every one of us. Sarvaṁ khalv idaṁ brahma (Chāndogya Upaniṣad 3.14.1). Brahman is the small Brahman, and Para-brahman means the Supreme Brahman, or the biggest Brahman. So Kṛṣṇa is the biggest Brahman, biggest Lord, biggest controller. We may be a small Brahman, a small controller. That is the distinction.