So by Kṛṣṇa consciousness, by constantly thinking of Kṛṣṇa, as Kṛṣṇa advises, man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65), if you dovetail your whole life to these principles, thinking of Kṛṣṇa, man-manāḥ, to become devotee of Kṛṣṇa, mad-bhakta; mad-yājī, to worship Kṛṣṇa and to simply . . . if you cannot do anything, either four or one if you can do. If you simply come and offer your obeisances to Kṛṣṇa, you are getting the benefit. Kṛṣṇa says, man-manā bhava mad-bhakto mad-yājī māṁ namaskuru. The navadhā-bhakti, śravaṇaṁ kīrtanaṁ viṣṇoḥ smaraṇaṁ pāda-sevanam (SB 7.5.23), in this way, if you remain touched with Kṛṣṇa, that is the perfection. Some way or other you remain touch with in Kṛṣṇa. These are the process. Man-manā bhava mad-bhaktaḥ. Śravaṇaṁ kīrtanaṁ viṣṇoḥ. Viṣṇu and Kṛṣṇa is the same. You have to hear.
But people do not know the science, neither this science is taught in any school, college or university. But although the science is there, it is so neglected. Although it is the culture of India, the best culture of India, but unfortunately, we are bereft of this. This is our position. So we are making little our teeny effort, how to make people happy. Our only business is to make people happy. We have no other desire. We don't say that, "You give us some money in exchange of your Kṛṣṇa consciousness." No. That is not our business. We are not merchants. We are spreading this Kṛṣṇa consciousness free of charge. We are engaged servant of Kṛṣṇa. Kṛṣṇa will provide us. Kṛṣṇa will provide us. Kṛṣṇa says, yoga-kṣemaṁ vahāmy aham, teṣāṁ nityābhiyuktānām (BG 9.22). Those who are engaged in the service of Kṛṣṇa, they have no problem. There is no problem because Kṛṣṇa is their protector.
So one must have . . . now you will be surprised to know that our this Kṛṣṇa consciousness movement, our monthly cost is eight lakhs of rupees, all over the world. But Kṛṣṇa is providing us. We have got simple a few books, and we are selling. You will be surprised. We are selling 30 to 40,000 rupees' per day. So we have no problem. Because we believe. If I serve to a ordinary man, he gives some salary, he gives some food. And we are engaged in service of Kṛṣṇa, we shall starve? No. We have got that confidence.
So our only request is that it is a great science. Don't neglectfully take it. It is the real problem of life. We say that you live peacefully, happily, but don't risk your life. Don't risk your life. Just like a man is living very nicely, very good post, very good money, but if he is doing something criminal, then what is his next life? He is put into jail. Just like in America, Mr. Nixon, he was president, everything. Now everything is at risk. So we say that you become Nixon, you become prime minister, you become everything. We don't say . . . you make your profit, like that. But don't risk your life. That is our proposition. If after this life you are prime minister, you are very big man, and next life, if you become a dog, then what is the profit of your life? Śrama eva hi . . . that is explained here:
- dharmaḥ svanuṣṭhitaḥ puṁsāṁ
- viṣvaksena-kathāsu yaḥ
- notpādayed ratiṁ yadi
- śrama eva hi kevalam
- (SB 1.2.8)
You do your work, duty. Dharma means duty. You are very dutiful. Do your duty nicely, but see by executing your duty whether you are developing your love for Kṛṣṇa. That is the criterion. If it is not done so, if you are in the blindness, then it is said that notpādayed yadi ratim. If you do not become attracted by Kṛṣṇa or Kṛṣṇa consciousness, then, śrama eva hi kevalam, simply you are wasting time.
So our propaganda is that do everything, but don't waste your time. Make improvement. That is stated in the Bhagavad-gītā: yānti deva-vratā devān pitṟn yānti pitṛ-vratāḥ (BG 9.25). Just like by evolutionary process you have come to this human form of body, you can make farther improvement. You can go to other planets. There are many, many other planets where thousand times better standard of life is there. We cannot go. We are so conditioned. Although we are seeing all the planets, the sun planet, moon planet . . . they are trying to go to the moon planet, but that's a failure.