Go to Vanipedia | Go to Vanisource | Go to Vanimedia


Vaniquotes - the compiled essence of Vedic knowledge


Why not spend some money for advertisement? It will be noticed

Expressions researched:
"Why not spend some money for advertisement? It will be noticed"

Conversations and Morning Walks

1977 Conversations and Morning Walks

Why not spend some money for advertisement? It will be noticed.
Room Conversation -- January 9, 1977, Bombay:

Prabhupāda: That's very nice. (laughs) One and half million.

Rāmeśvara: They say it is the largest printing in the history of the Western United States. They are giving Bhaktivedanta Book Trust credit now for the largest printing of any publisher in the Western United States for one title. And for our printer, the only books... He has never printed... He prints encyclopedia, he prints the Bible, but he has never printed so many copies of one book all at one time. This one and a half million copies should be printed all at once.

Prabhupāda: They are proud of printing.

Rāmeśvara: Oh, yes.

Prabhupāda: (laughs) That is good.

Rāmeśvara: He says that his press will have to run continuously for twenty days and twenty nights just to print all these books without taking any other business.

Prabhupāda: That's a great...

Gopāla Kṛṣṇa: In India it would take one year to do.

Prabhupāda: They have very big, big printing press.

Rāmeśvara: They are so proud that they have offered to hold a big press conference to announce to the press and all the journals of printers that they have gotten this order to print so many copies of Bhagavad-gītā from the Bhaktivedanta Book Trust.

Prabhupāda: Let them say that. This is our advertising. And let this opposition party understand that "If it is brainwash, then your whole country is now washed. (laughter) How you'll protect them? It is already washed." Tell them like that, humorous.

Rāmeśvara: The price of this printing...

Prabhupāda: Very cheap. No, we are supplying also very cheap.

Rāmeśvara: Yes. But last year we printed 500,000 copies, this year, one and a half million copies, and the savings was $200,000. We have gotten them to reduce the price so much that now, just because we have ordered so many books, we will save 200,000...

Prabhupāda: Why not spend some money for advertisement? It will be noticed.

Gopāla Kṛṣṇa: We can advertise them in prestigious papers like Reader's Digest or printer's...

Prabhupāda: Nice advertisement. Spend some money.

Gopāla Kṛṣṇa: That will increase our prestige.

Prabhupāda: Oh, yes.

Gopāla Kṛṣṇa: But we should advertise in America as Bhaktivedanta Book Trust, not Hare Kṛṣṇa.

Prabhupāda: No, no. As Bhaktivedanta Book Trust. Actually, we have to keep ourselves.

Gopāla Kṛṣṇa: Yes. Advertise as BBT, because no connection with Hare Kṛṣṇa.

Prabhupāda: If you have got excess money, you can advertise. There is no need of keeping money. Spend.

Rāmeśvara: Money will be excess after the Māyāpura Festival.

Prabhupāda: That's right.

Rāmeśvara: Between now and Māyāpura it's very tight.

Prabhupāda: Very prestigious papers like Time, Reader's Digest. Reader's Digest is the highest circulation.

Gopāla Kṛṣṇa: Yes, in the world. Śrīla Prabhupāda, the Sunday New York Times has a big section just on books, and that's the most respected in the world, their books section and their book reviews. That is very prestigious. All the leading people read it.

Prabhupāda: But wherever you advertise, it must be prominent. It must immediately come to the notice. You can spend little more.

Gopāla Kṛṣṇa: Actually, this advertising will also increase our college orders, because even college professors and librarians read papers. So when our salesmen go there, they'll say, "Oh, I saw your advertisement in the papers."

Prabhupāda: On nice pages(?) you just give your... Another proposal was that, some New York or somewhere somebody is proposing to sell individually. Who was that?

Jagadīśa: Encyclopedia?

Prabhupāda: Like that.

Gopāla Kṛṣṇa: House to house.

Prabhupāda: Who was speaking about that? You told me? Somebody told me.

Jagadīśa: Girirāja, I think.

Rāmeśvara: It's a little difficult, because the way they sell encyclopedias is they leave all the books at one time, and then the person every month makes a monthly payment. So if he refuses... Once he reads the book and finds out that it is telling him to be Kṛṣṇa-bhakta, he may stop sending his money.

Prabhupāda: Yes.

Gopāla Kṛṣṇa: And also it's becoming hard to enter these houses in America. In fact, door to door salesmen are having a difficult time now. Because of security reasons, they don't let any outside peddlars into the building.

Prabhupāda: That is always, trespass. Their trespass law is very strict in USA. There are dogs, and there are revolver, and trespasser, if he is killed, there is no offense. Is it not? It is very dangerous. I know one incident in New York. Some yogi came. So he was... You know that? So I became very irritated. So I asked him, "Get him out immediately." So my men got him out. He went to the police and he said that he was assaulted and so on, complained. The police came and inquired. So there were so many inquiries. But I did not know... Then I said that "He came to me without invitation." "Oh!" Immediately he dismissed. "I did not ask him to come. He came to me and disturbed me." So immediately, "Oh..." He decided. He said, "Oh..." So that law is very strict. And that is very good. Nobody can come without invitation or engagement. Otherwise they trespass. Is it?

Rāmeśvara: Sometimes they use this law against us.

Prabhupāda: Acchā?

Rāmeśvara: We're coming to these shopping centers to sell our books and they say, "We have not invited you. Please go away." It is called the right of the property owner to allow on his property whoever he wants. So these gigantic shopping centers invite the public to buy only from them, not from us. So they restrict us.

Prabhupāda: They are not inviting us.

Rāmeśvara: No.

Gopāla Kṛṣṇa: It's all private property.

Rāmeśvara: Our book-selling is going on on the public property, like the airports. But the stores and the shopping centers are privately owned, so it's illegal. Sometimes our men will do it anyway, take a chance in disguise.

Prabhupāda: So they are taking risk for Kṛṣṇa. That is great service. Kṛṣṇārthe 'khila ceṣṭaḥ. That is one of the valuable service—for Kṛṣṇa's sake, all kinds of dangerous position. Somebody's knocking.

Page Title:Why not spend some money for advertisement? It will be noticed
Compiler:Krsnadas
Created:26 of Jun, 2012
Totals by Section:BG=0, SB=0, CC=0, OB=0, Lec=0, Con=1, Let=0
No. of Quotes:1