What kind of love? Ahaitukī, without any cause. "Oh, I love God because I want something from Him." Generally, as they love God, distress, they want something. "My dear Lord, I am very unhappy. Please help me." That is also good. That is not bad. That is accepted in Bhagavad-gītā. But that is not pure love. Pure love means there is no reason. "Why I am loving Kṛṣṇa? Oh, there is no reason. I love Kṛṣṇa. I want Kṛṣṇa." This is love.
Just like Caitanya Mahāprabhu says . . . you have got this translation in my first book, that . . . that Advaita has quoted that śloka in his sermon that, "Whatever You do, You are my Lord. I don't mind whether You put me into distress or You put me into happiness, or if You don't help me in realizing You. It doesn't matter. Still I love You. Whether I am going to hell or heaven, it doesn't matter. But I love You." Just like Cowper said: "England, with all thy fault, I love you." This is love. This is material, crude.
Ahaitukī apratihatā. Apratihatā means that business, "I love Kṛṣṇa," cannot be stopped. "I could not love Kṛṣṇa because I was busy in doing this thing or that thing, or because . . ." So many reason we can put forward. No. Love of Kṛṣṇa cannot be stopped by any material reason. That is love. Nobody can say that "For this reason I could not love Kṛṣṇa." There is no reason. There is no impediment for anyone. Any circumstances.