There was a caricature, picture, in some paper. Perhaps you remember. From Montreal or here, I don't remember. One old lady and her husband, sitting, face to face. The lady is requesting the husband: "Chant, chant, chant." And the husband is answering: "Can't, can't, can't." (laughter) So this is going on. We are requesting everyone: "Please chant, chant, chant." And they are replying: "Can't, can't, can't." (laughter) This is their misfortune. This is their misfortune.
So still it is our duty to make all these misfortunate, unfortunate creatures fortunate. That is our mission. We therefore go in the street and chant. Although they say: "Can't," we go on chanting. That is our business. And, somehow or other, we push on some literature in his hand. He is becoming fortunate. He would have squandered his hard-earned money in so many nasty, sinful ways, and if he purchases one book, never mind what is the price, his money is properly utilized. The beginning of Kṛṣṇa consciousness is there. Because he is giving some money, hard-earned money, for this Kṛṣṇa consciousness movement, he is getting some spiritual profit. He's not losing. He's getting some spiritual profit. Therefore our business is, somehow or other, bring everyone in this Kṛṣṇa consciousness movement. He will be profited.
So this business is going on not only in the human society. Kṛṣṇa's plan is so great that... Kṛṣṇa appeared as human being, or, as Lord Kṛṣṇa, not everyone knew that He is the Supreme Personality of Godhead. He was dealing just like ordinary human being. Not ordinary. When there was need, He proved Himself the Supreme Personality of Godhead. But generally He was known as ordinary human being.
Therefore Śukadeva Gosvāmī is describing Kṛṣṇa in a description when He was playing with the cowherd boys. Kṛṣṇa. So Śukadeva Gosvāmī is pointing out who is this cowherd boy? He said: itthaṁ satām (brahma) sukhānubhūtyā (SB 10.12.11), satām. The impersonalists, they are meditating upon the impersonal Brahman and feeling some transcendental bliss. And Śukadeva Gosvāmī says the source of that transcendental bliss is here, Kṛṣṇa. Ahaṁ sarvasya prabhavaḥ (BG 10.8). Kṛṣṇa is the source of everything. Therefore the transcendental bliss which the impersonalists try to experience by meditating upon impersonal Brahman, Śukadeva Gosvāmī says: itthaṁ satāṁ brahma-sukhānubhūtyā (SB 10.12.11). Brahma-sukham, the transcendental bliss of realization of Brahman. Dāsyaṁ gatānāṁ para-daivatena. Here is the person who is the source of brahma-sukha and dāsyaṁ gatānāṁ para-daivatena. Dāsyaṁ gatānām means devotees. A devotee is always prepared to render service to the Lord. Dāsyaṁ gatānāṁ para-daivatena. Supreme Personality of Godhead. Here is the source of brahma sukha, here is the original Personality of Godhead. And... And māyāśritānāṁ nara-dārakeṇa. And those who are under the spell of illusory energy, for them He is ordinary boy. So He is, according to the conception, ye yathā māṁ prapadyante (BG 4.11).