We are just like reflection of God. So as in the mirror the reflection you can see the beauty, similarly by serving God you serve your society, you serve your country, you serve yourself—everything. This is the secret. By serving God, nobody is loser. He serves himself, he serves his country, he serves his family, he serves the human society, he serves the living entity—everyone. The same principle: when the stomach is satisfied, all the limbs of the body are satisfied. When the water is poured on the root of the tree, all the branches and fruits and flowers, they are automatically nourished.
This is the secret of Kṛṣṇa consciousness, that to become Kṛṣṇa conscious, to become dog of Kṛṣṇa, servant of Kṛṣṇa, means you are philanthropist, you are national, you are altruistic—so many good qualifications. You are universal brotherhood . . . there are big, big words all—but all these things can be achieved in one stroke by simply becoming Kṛṣṇa conscious. You become good member of your family, you become good citizen, you become good, I mean to say, yourself. You become humanitarian, you become philanthropic, altruistic—everything.
Just take one example, take any devotee, how he’s full in all these qualifications. He is a good member of the family, he is a good citizen, he is a good philanthropy, he is a good altruistic—everything. Sarvair guṇais tatra samāsate surāḥ (SB 5.18.12).
As soon as one becomes Kṛṣṇa consciousness, all these good qualities will develop in him. Therefore the very good example, that tac cātmane prati-mukhasya yathā mukha-śrīḥ. Mukha-śrīḥ, the beauty of the face after decoration, the face cannot see immediately. But it is reflected; it can be seen in the reflection. So if people accept this philosophy of Kṛṣṇa consciousness, then the reflection—the world is the reflection; this material world is the reflection of the spiritual world—everything will be satisfactory, everything will be peaceful, everything will be glorious.