Especially it is ordered to the Indians, the inhabitants of the Bhārata-varṣa. Because in Bhārata-varṣa it is easier to become Kṛṣṇa conscious. Because by nature, because they have taken birth in this land of Bhārata-varṣa, in the blood there is Kṛṣṇa consciousness. But unfortunately, the leaders are inducing them to forget Kṛṣṇa. This is the misfortune of present-day Bhārata-varṣa. You go to the village and if there is bhāgavata-pāṭha, hundreds and thousands of people will gather immediately. Immediately. Not only in the village. In the town, when we held Kṛṣṇa festival in Bombay, Calcutta, twenty-thousand, thirty-thousand people come. By nature. We cannot expect this big assembly in other countries. That is my experience. But India, because it is Bhārata-varṣa, it is very easy.
But we are sacrificing this birthright, Bhārata-varṣa. Oh, we are misled in such a way that we are forgetting, trying to forget Kṛṣṇa: "Throw away these śāstras. Throw away these ... Throw away... And put all impediments to the Kṛṣṇa conscious movement." This is our misfortune. Actually, every Indian is Kṛṣṇa conscious. Sometimes they ask me in foreign countries that "How many Kṛṣṇa conscious people are there in India." And cent percent, all. Even Mohammedans. What to speak of the Hindus.
So we should take this opportunity, Kṛṣṇa consciousness. Ādau śraddhā tataḥ sādhu-saṅgaḥ (Cc. Madhya 23.14-15). This association, society, of sādhus, who have dedicated their life for understanding Kṛṣṇa, for serving Kṛṣṇa, they are sādhu. Ādau śraddhā tataḥ sādhu... tataḥ sādhu-saṅgo 'tha bhajana-kriyā. By sādhu-saṅga (CC Madhya 22.83) means next stage is how to adopt devotional life.
These boys, these girls, gradually they came. First of all they were hearing, Then they came forward, "Please make me your disciple." That means "Under your direction my bhajana-kriyā will go." This is called bhajana-kriyā, under the direction of the spiritual master. Then anartha-nivṛttiḥ syāt. Anartha means things which are not wanted. We are accustomed to so many things, rascal things, which is not at all wanted. But we have been accustomed. By bad association.
Take, for example, one smokes. Nobody learns smoking from the birth. By bad association one learns how to smoke. Similarly drinking, similarly meat-eating. Because from the birth we require milk, not meat-eating. But then after all we understand that "Beef is very nice. There must be a beef shop." And... This is going on. You see? These are anarthas, not required. You require simple food: rice, wheat, little milk, vegetable, and little sugar. That's all. You don't require all these nonsense. But you have been habituated.
But if we become bhajana-kriyā, you come to the practice of devotional service, naturally you have to give up. Because we accept a disciple to engage in the bhajana-kriyā—first of all he must give up these anarthas. So these anarthas, one cannot giving up smoking or drinking, but actually, if he takes to devotional service, he can very easily give up. He can very easily give up. There are so many examples. It is not story. So if there is bhajana-kriyā sincerely, then the anartha-nivṛtti automatically becomes. Then you become clean. Here it is said, jñāna-tapasā pūtāḥ, purified. Jñāna-tapasā.
Knowledge is there that "I am a spirit soul. I am part and parcel of Kṛṣṇa. And Kṛṣṇa is the Supreme. Therefore my business is to serve Kṛṣṇa." This is jñāna. And if one does not know this, he is rascal. That's all. No jñāna. This is jñāna. Therefore it is confirmed by Kṛṣṇa: bahūnāṁ janmanām ante jñānavān māṁ prapadyate (BG 7.19). Jñāna means he must surrender to Kṛṣṇa. That is jñāna.