Na śṛṇvataḥ: They have decided, "There is no God. God is dead. God has no personality. He's zero," therefore they have no opportunity to hear about God. Na śṛṇvataḥ karṇa-puṭe narasya. This human form of body . . . these earholes are meant for giving aural reception to the message of God. But they'll not do that. Therefore your mission is to go home to home, village to village, town to town, and give them injection, "Hear." Make such arrangement, nice dancing, nice chanting, prasāda distribution.
Why? Just to inject in their snake holes the words of Kṛṣṇa. This is your mission. Those who are taken sannyāsa, especially, it is their duty. Sat-nyāsa, to sacrifice everything . . . sacrifice means nothing to be sacrificed, but sacrifice the sense of, "I am the Lord." That's all. What you have got you can sacrifice? This is simply a bluff, sacrifice. We cannot sacrifice. What we have got we can sacrifice? There is no question of sacrifice, but sacrifice means this doggish mentality that, "I am Lord. I am God. I am enjoyer." This doggish mentality has to be sacrificed. Otherwise, what you can sacrifice? What you have got?