So as we find there are different classes of men, although all of them are in Bombay or any city, similarly, all the living entities, they are not of the same quality. Some of them are in touch with the material modes of goodness, some of them are in touch with the material modes of passion, and some of them are in touch with the material modes of ignorance. So those who are in ignorance, they are just like fallen in the water. As the fire falls on the water, it extinguishes completely. And the dry grass, if a spark of fire falls, taking advantage of the dry grass, the fire ignites. It becomes again fire.
Similarly, those who are in the modes of goodness, they can easily awaken their Kṛṣṇa consciousness. Because in the Bhagavad-gītā it is said, yeṣāṁ tv anta-gataṁ pāpām. Why people are not coming to this temple? Because the difficulty is some of them are in gross ignorance. Na māṁ duṣkṛtino mūḍhaḥ prapadyante narādhamāḥ (BG 7.15). They cannot come. Those who are simply engaged in sinful activities, they cannot appreciate this Kṛṣṇa consciousness movement. That is not possible. But it is a chance given to everyone. We are flattering, "Please come here. Please..." This is our business on behalf of Kṛṣṇa. As Kṛṣṇa comes personally to teach Bhagavad-gītā and ask everyone, sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja (BG 18.66), our business is that.
Therefore Kṛṣṇa very much appreciates, "Oh, these people are doing on My behalf. I haven't got to go there. They have taken up My business." What we are taking business. We are simply asking people, "Please surrender to Kṛṣṇa." That's all. Therefore we are very dear. Kṛṣṇa says, na ca tasmān manuṣyeṣu kaścin me priya-kṛttamaḥ (BG 18.69). Our business is how to become recognized by Kṛṣṇa.
We don't bother whether one is converted or not in Kṛṣṇa consciousness. Our duty is to flatter, That's all. "My dear sir, please come here, see Kṛṣṇa's Deity, offer namaskāra, take prasāda, and go home." But people are not agreeing. Because why? Now, this business cannot be taken up by persons who are full of sinful activities.
Therefore Kṛṣṇa says, yeṣāṁ tv anta-gataṁ pāpām. One who has completely finished his sinful activities, yeṣāṁ tv anta-gataṁ pāpāṁ janānāṁ puṇya-karmaṇām. Who can become free from sinful activities? One who is engaged always in pious activities. If you are engaged in pious activities always, where is the chance of committing sinful activities? Therefore the most pious activity is to chant Hare Kṛṣṇa mahā-mantra. If you are engaged always, Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, if your mind is always engaged in Kṛṣṇa consciousness, then there is no accommodation for other things to come to your mind. This is the process of Kṛṣṇa consciousness. As soon as we forget Kṛṣṇa, māyā is there, immediately captured.
So therefore Kṛṣṇa says, sa ca yo yat prabhāvaś ca. That prabhāva means according to the modes of material nature. Kāraṇaṁ guṇa-sango 'sya sad-asad-janma-yoniṣu (BG 13.22). Why one is born in the family of demigod? Why one is born in the family of a hog? Why one is born in the family of a tree or a serpent? There are so many species of life. The only reason is kāraṇaṁ guṇa-sango 'sya. The living entity, as he associates with the guṇas, there are three guṇas. Multiply three by three, it becomes nine, and multiply nine by nine, it becomes eighty-one. Therefore there are eighty-four. Eight million four hundred thousand. This is guṇa.
Just like color painter. There are three colors only: blue, red and yellow. But an artist can multiply the colors into many types of colors simply by mixing, simply by mixing. Similarly, these three qualities—sattva-guṇa, rajo-guṇa, tamo-guṇa—these are the main qualities. Now they are mixed together. Sometimes this portion is greater than the other portion. In this way material nature is the greatest artist. You can see how she has manufactured so many bodies, nice bodies, eight million four hundred thousand.
So this is due to our association with the particular quality. Now, so long you are in the material world you have to associate with some kind of material qualities but if you engage youself in the devotional service of the Lord then immediately you become transcendental to all these qualities. That is also stated in the Bhagavad-gītā.
- māṁ ca (yo) 'vyabhicāreṇa
- bhakti-yogena sevate
- sa guṇān samatītyaitān
- brahma-bhūyāya kalpate
- (BG 14.26)
Brahma-bhūyāya. Immediately you are situated on the Brahman platform. How? Māṁ ca vyabhicāreṇa-bhakti-yogena sevate. One who is fully engaged in devotional service, he's no more under these material qualities. Sa guṇān samatītyaitān. Bahu-vacana. These three qualities, sama, samyak atītya, samatītya. Sama means transmigrating or transcending. Samatītyaita etān guṇān brahma-bhūyāya kalpate (BG 14.26). Because every living entity is by nature Brahman. Brahman means spirit soul. Kṛṣṇa is the supreme spirit soul, and we are part and parcel of Kṛṣṇa. Kṛṣṇa is Parabrahman, we are Brahman. It is very easy to understand. You don't require to become Brahman, you are already Brahman. Simply you have to be purified from non-Brahman. That is material qualities. Then you become Brahman. Therefore it is said, brahma-bhūtaḥ prasannātmā. Brahma-bhūta (BG 18.54) (SB 4.30.20) means...
At the present moment we are now jīva-bhūta. Because we are in this material world, because we have got this material body, our present position is jīva-bhūta. But when we surpass, when we transcend this material concept of life, the bodily concept of life... And that can be done very easily if you engage in the service of Kṛṣṇa.
Is it very difficult to be engaged in the service of the Lord? Not at all. Not at all. Why? Man-manā bhava mad-bhakto-mad-yājī māṁ namaskuru (BG 18.65). You are seeing Kṛṣṇa here, and you can think of this Kṛṣṇa always. There is no tax and there is no loss. Suppose if you come to the temple and you get the impression of Rādhā-Kṛṣṇa so nice and if you keep within you heart... But that can be kept when you love. Just like if you love somebody, you always keep within your heart the form of your lover. Similarly, if you develop love of Kṛṣṇa, premāñjana-cchurita-bhakti-vilocanena santaḥ sadaiva hṛdayeṣu vilokayanti (Bs. 5.38). If you have actually developed love of Kṛṣṇa then you'll be able to keep Kṛṣṇa always within your heart. That Kṛṣṇa wants. Man-manā: "Always think of Me." Man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65).