- ei rūpe bhramāṇḍa bhramite kono bhāgyavān jīva
- guru-kṛṣṇa kṛpāya pāya bhakti-latā-bīja
- (CC Madhya 19.151)
A living entity is wandering in this way, sometimes on the higher level, sometimes on the lower level, but he's changing one chapter, another, one chapter, another. That is not very good, to repetition of birth and death. So a living entity, if he's very fortunately . . . fortunately he meets some good association, good devotees, then his life changes.
- ei rūpe bhramāṇḍa bhramite kono bhāgyavān jīva
- guru-kṛṣṇa kṛpāya pāya bhakti-latā-bīja
- (CC Madhya 19.151)
So this movement, Kṛṣṇa consciousness movement, is a process to give chance everyone. Just like we are holding this meeting. It is a chance given to everyone to hear about Kṛṣṇa, to learn about devotional service. And if it attracts him, if he says: "Yes, it is nice," then it is called śraddhā. So śraddhā, by repeated hearing, śravaṇaṁ kīrtanaṁ viṣṇoḥ smaraṇaṁ pāda-sevanam (SB 7.5.23), if we hear repeatedly, then we develop our dormant Kṛṣṇa consciousness.
In everybody there is dormant Kṛṣṇa consciousness. So that is also stated in the Caitanya-caritāmṛta: nitya-siddha kṛṣṇa-bhakti sādhya kabhu naya. Kṛṣṇa bhakti is there. It is not artificially we acquire it. It is already there. But we are in the forgotten stage. Therefore, by repeated hearing, it is awakened. Śravaṇādi-śuddha-citte karaye udaya. If we hear Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare, then śuddha-citta. Ceto-darpaṇa-mārjanam (CC Antya 20.12). The, the heart, the mirror of the heart, will be cleansed. And as soon as it is cleansed, we awaken, we remember, "Oh, I am eternal." Jīvera svarūpa haya nitya kṛṣṇa dāsa (Cc. Madhya 20.108-109). This remembrance comes, that "I am eternal servant of Kṛṣṇa." And when he understands that he's eternal servant of Kṛṣṇa and he engages himself in that service, then immediately he becomes liberated.