Cupid is the god of sex life, Madana. Unless one is, what is called, induced by Madana, the Cupid, he cannot be, I mean to say, engladdened in sex life. And Kṛṣṇa's name is M ā dana-mohana. M ā dana-mohana means that one who is attracted to Kṛṣṇa, he'll forget the pleasure derived from sex life. This is the test. Therefore His name is M ā dana-mohana. Here is M ā dana-mohana. Sanātana Gosvāmī worshiped M ā dana-mohana. M ā dana or M ā dana. M ā dana means to become mad. And Madana, the Cupid. So everyone is infuriated by the force of sex life. There are many places... In Bhāgavatam it is said, puṁsaḥ striyā mithunī-bhāvam etat tayor mitho hṛdaya-granthim āhur. The whole material world is going on: the man is attracted by woman, the woman is attracted by man. And, seeking this attraction, when they are united, their attachment for this material world becomes more and more. And in this way, after being united, or after being married, one woman and man, they seek nice home, gṛha; kṣetra, activities, business, factory, or agricultural field. Because one has to earn money. So get food. Gṛha-kṣetra; suta, children; and āpta, friends; vitta, wealth... Ataḥ gṛha-kṣetra-sutāpta-vittair janasya moho 'yam (SB 5.5.8). The attraction for this material world becomes more and more tight. This is called madana, attraction by madana. But our business is not to be attracted by the glimmer of this material world, but to be attracted by Kṛṣṇa. That is Kṛṣṇa consciousness movement. Unless you become attracted by the beauty of Kṛṣṇa, we must have to be satisfied by beauty of this false beauty of this material world. Therefore Śrī Yamunācārya said that yadāvadhi mama cetaḥ kṛṣṇa-padāravindayor nava-nava-dhāma rantum āsīt: "So long I have been attracted by the beauty of Kṛṣṇa and I have begun to serve at His lotus feet, and I am getting newer, newer energy, since then, as soon as I think of sex intercourse, I want to spite on it." That is vitṛṣṇā, no more attraction... The central point of attraction of this material world is sex life, and one, when one gets detached from sex life... Tadāvadhi mama cetaḥ...,
- yadāvadhi mama cetaḥ kṛṣṇa-padāravindayor
- nava-nava-(rasa-)dhām(anudyata) rantum āsīt
- tadāvadhi bata nārī-saṅgame smaryamāne
- bhavati mukha-vikāraḥ suṣṭu niṣṭhīvanaṁ ca
"As soon as I think of sex intercourse, immediately my mouth becomes turned aside and I want to spite on it." So therefore Kṛṣṇa is Madana-mohana. Madana is attracting everyone, sex life, and Kṛṣṇa, when one is attracted by Kṛṣṇa, then madana also becomes defeated. So as soon as madana becomes defeated, we conquer over this material world. Otherwise it is very difficult. The... Daivī hy eṣā guṇamayī mama māyā duratyayā (BG 7.14). Duratyayā means very, very difficult. Mām eva ye prapadyante māyām etāṁ taranti. But if anyone surrenders unto Kṛṣṇa, catches His lotus feet very strongly, "Kṛṣṇa, save me," Kṛṣṇa promises, "Yes, I'll save you." Ahaṁ tvāṁ sarva-pāpebhyo mokṣayiṣyāmi mā śucaḥ (BG 18.66). "Don't worry. I shall save you." Kaunteya pratijānīhi na me bhaktaḥ praṇaśyati (BG 9.31). "My dear Arjuna, you can declare to the world, My devotee, pure devotee, anyābhilāṣitā-śūnyaṁ (Brs. 1.1.11), who has no other desire, he'll be protected by Me."
So people do not know that our only business is to take shelter of the lotus feet of Kṛṣṇa. That is the only business. We have no other business. Any other business means we are becoming entangled in this material world. And the aim of human life is to get out of these clutches of material world. People do not know it. They do not know. Na te viduḥ svārtha-gatiṁ hi viṣṇum (SB 7.5.31). So it is very difficult; still, Caitanya Mahāprabhu ordered to distribute this knowledge all over the world. So let us try. Even the people do not take our instruction, that is not our disqualification. Our qualification is let us try our best. The māyā is very strong. To take the living entities out of the clutches of māyā is not very easy thing. My Guru Mahārāja used to say... He had so many temples all over India, and he used to say sometimes that "If by selling all these properties, temples, if I could turn one man to Kṛṣṇa consciousness, then my mission will be successful." He used to say that. So our purpose is not to construct big, big buildings. That is required for propaganda work, for giving shelter to people. But our main business is how to turn the face of the bewildered conditioned souls towards Kṛṣṇa. That is our method. That is our main purpose. Therefore, Bhaktivinoda Ṭhākura and other Vaiṣṇavas, they did not advise to give much attention for constructing big, big temples and maṭhas. Because if our attention is diverted towards these material things... Material things means, as I have repeatedly explained, forgetful of Kṛṣṇa. Otherwise there is no, nothing material. It is illusion. Illusion means actually there is nothing material. How it can be material? If the Supreme Lord is Supreme Spirit, everything is coming from Him, so what we call the material energy, that is also coming from the Supreme. But the difficulty is that in this inferior energy... Inferior energy means where there is possibility of forgetting Kṛṣṇa.