So our this Kṛṣṇa consciousness movement means to educate people how to become attached to Kṛṣṇa. But if one does not know what is Kṛṣṇa, there is no question of increasing his āsakti for Kṛṣṇa. So to understand Kṛṣṇa, Kṛṣṇa personally appears to draw our attention to Kṛṣṇa. When we forget our āsakti, that is material life. Forget our āsakti for Kṛṣṇa, that is our material life, or we struggle for existence in the material life. That is said by Kṛṣṇa: yadā yadā hi dharmasya glānir bhavati bhārata tadātmānaṁ sṛjāmy aham (BG 4.7). This dharmasya glāni, deviation from the occupational duty . . . Dharma means occupational duty. Then Kṛṣṇa, out of His causeless mercy, He appears to teach us how to divert your attention and āsakti to Kṛṣṇa. So dharmasya glāni, deviation in the path of religious system, means to forget our eternal relationship with Kṛṣṇa. Therefore Kṛṣṇa ultimately, at the end of the Bhagavad-gītā, He says, as the Supreme Person, He orders, sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja (BG 18.66). Therefore He did not come to establish the so-called Hindu dharma or Mussulman dharma or Christian dharma, this dharma or that. He came to establish the real dharma, that is, to surrender to Kṛṣṇa.
So Śrīmad-Bhāgavatam is establishing also in the beginning, dharmaḥ projjhita-kaitavo atra (SB 1.1.2). In the Śrīmad-Bhāgavatam the so-called cheating ways and cheating type of dharmas are kicked out, projjhita, thrown away. Śrīmad-Bhāgavatam is explaining what is real dharma as it is established by Kṛṣṇa, sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja (BG 18.66). According to dharma-śāstra, material dharma-śāstra, it is said, dharma artha kāma mokṣa (SB 4.8.41, CC Ādi 1.90), up to mokṣa. In this connection Śrīdhara Swami, the great commentator of Śrīmad-Bhāgavatam, he says, atra mokṣa-vāñchā api nirasta: "In the Śrīmad-Bhāgavatam there is no chance or opportunity for thinking of so-called liberation." The purpose is that if one fully surrenders to Kṛṣṇa, he immediately becomes liberated. The Bilvamaṅgala Ṭhākura, he says, muktiḥ mukulitāñjali sevate asmān. Why . . . for a devotee, why he should be anxious for mukti, because mukti is always standing on his door to give him service, mukulitāñjali-sevā, with folded hands. So a devotee hasn't got to endeavor separately for mukti. As soon as he is engaged in devotional service, mukti is already there. Just like if a person becomes rich man, automatically his poverty is gone away. So a rich man does not require to endeavor separately to drive away poverty. So therefore the central point is, Kṛṣṇa is advising here, "Just increase your āsakti, attachment, for Me. Then everything will come."