There are many people; they do not like us because we are preaching God consciousness. This is our fault. Even in our country, in India, the government do not like us because nowadays, everywhere practically, the demonic people being very much increased, the government is also demonic. So they do not like people in divine nature. They will tolerate all kinds of noise, barking of the dogs, the motor car passing, the aeroplane on overhead. But as soon as there is kīrtana, they're disturbed. They'll tolerate so many different types of noise, but they'll not tolerate kīrtana. That is from the very beginning.
In New York, when we started this movement, so in the morning, at seven o'clock, we used to hold our class, and there was little sound. Immediately the tenants from upwards, they'll come down and complain. Sometimes they will call for police. And on the street, Second Avenue, there is always big, big trucks and motor cars going on, heavy sound. Then in your country the garbage carrier sound, the digging sound. So many sound they'll tolerate. And as soon, "Hare Kṛṣṇa," "Oh, it is intolerable." (laughter) This is demonic, the demonic. They'll not hear. Because that will do good to them by hearing, they'll not accept it.
It is practically experienced. I know that the ghost, if you go in a house ghostly haunted, if you chant Hare Kṛṣṇa mantra, they'll go away. They cannot tolerate. In my life there was several incidences like that. In my household life, I was doing business in Lucknow. So there was one house, very big house, worth thousands of rupees' rent, but it was ghostly haunted. So nobody would take that house. I took it at two hundred rupees, (laughter) and very big house. And I was... All the servants, they complained, "Sir, there is ghost." So I was chanting. He was living in several spots, especially on the gate side. So I could understand, but I would chant Hare Kṛṣṇa, and I was saved. Everyone was saved. There was... And, say, in 1969 I was guest in the house of John Lennon in London. So there was a ghost in... It was a big plot. There was a guest house. So they complained, "Sir, here is ghost." So I advised them to chant Hare Kṛṣṇa, and the ghost went away. Yes. This is fact. When there is Hare Kṛṣṇa chanting, these ghostly, demonic living entities, they'll not be able to stay there. They'll go away.
So two classes of men, demonic and divine. So divine nature has been explained in various ways from the very beginning. Now Kṛṣṇa is explaining about the demonic nature. The first characteristic of demonic nature is they do not know what should be the pravṛtti and what should be nivṛtti, proper and improper action. Improper action is mentioned here, beginning, that na śaucaṁ nāpi cācāraḥ (BG 16.7), not cleanliness. Cleanliness is essential. "Cleanliness is next to Godliness."
In India, especially in the villages, you'll find cleanliness. He has got one cloth, poverty-stricken, one cloth, not very white. Due to dirt, it is black. But that one cloth should be washed daily, still, one cloth. They'll take one napkin and wash the cloth and India, tropical climate, here also, and spread it on the floor. Within five minutes it will be dry, and then change clothes. And early in the morning, even in chilly cold, they will take bath, taking water from the well. And nature's arrangement is, if you take well water, it is hot early in the morning. Early in the morning it is very, not very hot, but is warm. You can take very easily your bath. They, do that. This is called naimitti. Nitya, naimitti. Nitya, this is daily affair, taking bath and go early in the morning to evacuate, then wash your hand. Not required, soap. You can take the dirt from the earth and wash your hand nicely. Then take your bath and change your cloth, wash cloth. Then go to some temple.
Still this system is current. And see ārati, maṅgala-ārati. Chant Hare Kṛṣṇa mantra. Ring the bells. In every temple such arrangement is there. Then come at home and do your duty, the businessman. In the shop also, they'll cleanse everything very nicely. Even the scale, weighing scale, they will wash every day. This is required, śaucam. Satyaṁ śaucaṁ śamo damas titikṣā ārjavam āstikyam, jñānaṁ vijñānaṁ brahma-karma svabhāva-jam.
One should be truthful. Truthful means that you should be so much truthful that even his enemy asks him, "Where is your money," he'll say, "Here is my money." He'll not, I mean to say, hide anything. That is truthfulness. Of course, in this age it is very difficult, but these are the items, to become truthful, controlling the mind, controlling the senses, śamo damas titikṣā, tolerance, ārjavam, simplicity, then āstikyam, firm faith in the śāstra, scripture.