When it falls down on dry grass, the dry grass becomes blazing. Although the spark is fallen, it causes the atmosphere lighten. And if the spark falls on the wet ground, then it is . . . the sparking, the glowing quality may remain for some time, but it will be extinguished. And if it falls down on the water, it is extinguished. Similarly, when the living entity comes to this material world, if by chance he is in the association of the goodness, he keeps God consciousness. And if he is in the association of passion, he is materially busy. And if he associates with the quality of ignorance, he becomes animals or animals-like man.
So this Kṛṣṇa consciousness movement is giving everyone the chance of to become again blazing fire by associating with Kṛṣṇa. The same spark, that extinguished charcoal, or karma, if you put into the fire, it will be again light. Similarly, this Kṛṣṇa consciousness movement is trying to bring forth again the dormant Kṛṣṇa consciousness in every living entity.
- nitya-siddha kṛṣṇa-bhakti sādhya kabhu naya
- śravaṇādi-śuddha-citte karaye udaya
- (Hari-bhakti-vilāsa, CC Madhya 22.107)
We are just trying to revive it, uttiṣṭhata jāgrata prāpya varān nibhodata (Kaṭha Upaniṣad 1.3.14). We are trying to awaken the human society to come to the Kṛṣṇa consciousness movement and live this life successfully. That is the program.