So this Kṛṣṇa consciousness movement is very simple. Very simple. It is inaugurated by Lord Caitanya Mahāprabhu especially, although it is very old, in the Vedic scripture, but still, taking from the historical point of view, this Kṛṣṇa consciousness movement is since Lord Kṛṣṇa appeared on the surface of this planet five thousand years ago, and later on, Lord Caitanya, five hundred years ago, He expanded that movement, Kṛṣṇa consciousness. His mission, Lord Caitanya's mission, is ārādhyo bhagavān vrajeśa-tanayaḥ. If you want to love or if you want to be subordinate... Everyone is subordinate. This is false. Everyone wants to be independent, but nobody is independent. Everyone is subordinate. Nobody can say that "I am independent." Can you say, any one of you, that you are independent? Is there anybody? No. Everyone is subordinate willingly. Not by force everyone becomes subordinate. A girl says a boy, "I want to become your subordinate," willingly. Similarly a boy says to a girl, "I want to be your subordinate." Why? That is my nature. I want to be subordinate because my nature is to be subordinate. But I do not know. I prefer, I reject this subordination; I accept another subordination. But subordination is there. Just like a worker. He works here. He finds some better wages another place, he goes there. But that does not means he becomes independent. He is subordinate. So Lord Caitanya teaches that if you want to be subordinate or if you want to worship somebody... Who worships somebody? Unless you feel somebody is greater than you, why shall you worship? I worship my boss because I think that he is greater than me. He gives me wages, salary, monthly six hundred dollars. Therefore I must worship him, I must please him.
So Caitanya Mahāprabhu said that you become a subordinate of Kṛṣṇa. Ārādhyo bhagavān vrajeśa-tanayaḥ. If you want to worship, worship Kṛṣṇa. And next, tad-dhāmaṁ vṛndāvanam. If you want to worship somebody, then love Kṛṣṇa or worship Kṛṣṇa, or His place Vṛndāvana. Because everyone wants to love some place. That is now nationalism—some country. Somebody says, "I love this American land." Somebody says, "I love this Chinese land." Somebody says, "I love the Russian land." So everyone wants to love some land. Bhauma ijya-dhīḥ. Bhauma ijya-dhīḥ. People are naturally inclined to love some material land. Generally, where he is born he tries to love. Caitanya Mahāprabhu said that "Because you are inclined to love some person, you love Kṛṣṇa. Because you want to love some land, you love Vṛndāvana." Ārādhyo bhagavān vrajeśa-tanayas tad-dhāma vṛndāvanam. But if somebody says, "How to love Kṛṣṇa? I cannot see Kṛṣṇa. How to love Kṛṣṇa?" then Caitanya Mahāprabhu says, ramyā kācid upāsanā vrajavadhū-vargeṇa yā kalpitā. If you want to know the process of worshiping Kṛṣṇa, or loving Kṛṣṇa, just try to follow the footprints of the gopīs. Gopīs. The gopīs, their love, the highest perfectional love. Ramyā kācid upāsanā. There are different kinds of love or worship in the world. The beginning is, "O God, give us our daily bread." This is beginning. When we are, I mean to say, taught to love God, we are instructed that "You go to temple, go to church, and pray to God for your necessities, for your grievances." That is the beginning. But that is not pure love. Pure love, perfection of pure love, can be found amongst the gopīs. That is the example.
How? How they love Kṛṣṇa? They love Kṛṣṇa. Kṛṣṇa went to... Kṛṣṇa was a cowherd's boy, and with His friends, other cowherd's boy, He used to go with His cows in the pasturing ground the whole day. That was the system. Because people at that time were satisfied with land and cows, that's all. That is the means of solution of all economic problems. They were not industrial, they were not servant of anyone. Simply get production from the land and take milk from the cows, the whole food problem solved.