Ajāmila, at the point of his death, just remembered his youngest son, who was named Nārāyaṇa. So the Nārāyaṇa, very name, has got the full potency of the Supreme Personality of Godhead Nārāyaṇa. That is the secret of this nāma-saṅkīrtana movement. By chanting the holy name of Nārāyaṇa, you immediately contact with the Supreme Personality of Godhead.
Nāma cintāmaṇiḥ kṛṣṇaś caitanya-rasa-vigrahaḥ (CC Madhya 17.133). Nāma, the Lord's name, is not material; it is spiritual. The sound is Brahma, śabda-brahma. Vedic sounds, they are śabda-brahma. They are not material sound. So nāma cintāmaṇiḥ, spiritual. Kṛṣṇa . . . Kṛṣṇa and Kṛṣṇa's name, there is no difference. Nāma cintāmaṇiḥ kṛṣṇaś caitanya-rasa-vigrahaḥ.
Rasa, the transcendental mellows. Every one of us is searching after some mellow, some pleasure from everything. Kṛṣṇa is the reservoir of all pleasures, rasa-vigraha, fully personified. Wherever there is Kṛṣṇa, there is rasa, a transcendental mellow, enjoyment, relishable. Very Kṛṣṇa presence.
For instance, that . . . when in the Battlefield of Kurukṣetra fighting was going on between Kṛṣṇa and Bhīṣma, so both of them . . . Kṛṣṇa, of course, did not touch any weapon, because He promised. But Grandfather Bhīṣma was very severely piercing Kṛṣṇa's body with arrows, and Kṛṣṇa was enjoying. That is the relationship between Kṛṣṇa and His devotee.
Kṛṣṇa can be worshiped, Kṛṣṇa can be loved, by any capacity. The gopīs loved Kṛṣṇa out of seemingly lust, lusty desires, and Śiśupāla remembered Kṛṣṇa out of anger. Kāmāt krodhād bhayāt. And Kaṁsa remembered always Kṛṣṇa out of fear. And of course they were not devotees. Devotees means they should be always favorably disposed to Kṛṣṇa, not inimical.
But Kṛṣṇa is so kind, even somebody is disposed to Him in an inimical attitude, he also gets salvation. For example, Kaṁsa, Dantavakra, Śiśupāla, Hiraṇyakaśipu, Rāvaṇa—they were not friendly. Still, because they thought of the Supreme Personality of Godhead, consciousness were there, but it was unfavorable.
Bhakti means favorably. Ānukūlyena kṛṣṇānuśīlanam (CC Madhya 19.167). Favorably. That is bhakti. And pratikūlyena, just in the opposite way, thinking of Kṛṣṇa in inimical way, that is also accepted by Kṛṣṇa. Kṛṣṇa is so kind. Anyone who thinks of Kṛṣṇa always, he is the greatest yogī. So even the enemies who think of Kṛṣṇa always, although unfavorably, he becomes a yogī, because thinking of Kṛṣṇa.
Therefore the result of yogic performances are achieved by the inimical personalities. In the impersonal Brahman effulgence, not only the highly learned scholars who are trying to attain brahma-jñāna, they enter, but also the enemies who are unfavorably thinking of Kṛṣṇa, they also enter into that spiritual kingdom, impersonal effulgence, nirviśeṣa-brahma-jyotir. Therefore a devotee's position is different from the jñānī's, impersonalist's, because the destination which is achieved by the jñānīs is also achieved by the enemies of Kṛṣṇa. So that is not a very high position.
Therefore devotees' position is very exalted. They do not . . . they go through the impersonal effulgence of Brahman, but they are not attracted. They are attracted in the Vaikuṇṭha planets, Goloka Vṛndāvana planets, where the Supreme Personality of Godhead lives eternally with His associates.