One has to come to the platform of goodness. Then he has to transcend the platform of goodness, come to the pure transcendental platform, vasudeva, sattvaṁ-viśuddham, sattva-guṇa. In this material world, sattva-guṇa is also sometimes mixed with rajo-guṇa and tamo-guṇa. That is the nature. So one has to transcend the platform of sattva-guṇa. Śuddha-sattva. Sattvaṁ viśuddhaṁ vasudeva-śabditam. That is the vasudeva platform, when Kṛṣṇa appears.
So manuṣyāṇāṁ sahasreṣu (BG 7.3). So generally people are addicted, infected with the qualities of ignorance and passion. How he can understand Kṛṣṇa? It is not possible. So one has to engage himself this devotional service. Then you can . . . you may argue that "How these Europeans and Americans . . .? They are supposed to be in ignorance and passion. How they are coming to the platform of transcendental platform of pure goodness?" That is possible. That is possible by the execution of bhāgavata-dharma. Nityaṁ bhāgavata-sevayā (SB 1.2.18). Tato rajas-tamo bhāvāḥ.
There is a . . . there are verses in the Śrīmad-Bhāgavatam that śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ (SB 1.2.17). One has to hear. Therefore śravaṇa and kīrtana, hearing and chanting, is very important. Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ, especially hearing and chanting of Kṛṣṇa. Kīrtanād eva kṛṣṇasya mukta-saṅgaḥ paraṁ vrajet (SB 12.3.51). Simply by discussing and hearing and reciting Bhagavad-gītā purely, not by interpreting wrongly . . . as it is. As Kṛṣṇa says, man-manā bhava mad-bhakto mad-yājī mām (BG 18.65), you have to accept that. You cannot change that. You cannot say, "It is not to Kṛṣṇa; it is the Kṛṣṇa's self and this and that."