Mayi īśe kṛta-sauhṛdārthāḥ puruṣārtha yeṣām. A householder mahātmā has only one aim, how to attain the perfectional stage of love of God. That is the aim. Generally, a householder in the modern civilization, they are simply trying to accumulate money, increase the bank balance and make the society, friendship and love as the aim and object of life, and they have no other business. But a person who is mahātmā, his aim is different. His aim is "How to make my life perfect in Kṛṣṇa consciousness. How to please Kṛṣṇa, how to make friendship with Kṛṣṇa."
Everyone is seeking some friend. That is a fact. The businessmen or lawyer or politician, everyone is seeking some friend. Without friend . . . society, friendship and love, these things are required. But a mahātmā householder, he is seeking actual friendship with Kṛṣṇa. Īśe sauhṛdārthāḥ. Because he knows, "If Kṛṣṇa is my friend . . ." Just like Arjuna sought friendship with Kṛṣṇa; Duryodhana sought friendship with Kṛṣṇa's power. Kṛṣṇa divided Himself.
Because it was family warfare between two cousin brothers, and Kṛṣṇa was also related with both of them by family relationship, so He said: "How can I take part with one and not with the other? Then that will be partiality. So anyway, I divide Myself into two. I am alone, one side, and in which side I shall go, I shall not fight. I shall not touch even a weapon. And the other side, all My soldiers." Kṛṣṇa had many soldiers. So Duryodhana thought that, "I shall take Kṛṣṇa's soldiers," and Arjuna thought, "I shall take Kṛṣṇa only, even He does not fight." So this is the determination of mahātmās, that they want simply Kṛṣṇa's friendship. Mayi sauhṛdārthāḥ.