The demons, godless society, they simply want to kill God. But actually, God is never killed, but the demon is killed by God. That is the law of nature. This is the instruction from Prahlāda Mahārāja's life. We can understand that, as it is stated in the Bhagavad-gītā, mṛtyuḥ sarva-haraś cāham (BG 10.34). In the Bhagavad-gītā it is said that, "I am also death in the shape of taking away everything, whatever you possess." We are very much proud of possessing material things, material acquisitions, but when Kṛṣṇa comes . . . just like Mahārāja . . . Prahlāda Mahārāja saw, Hiraṇyakaśipu, his father, also saw Nṛsiṁha-deva. This Hiraṇyakaśipu was very clever as the materialists, scientists, are very clever. Cleverly they are inventing so many things. What is the idea? The idea is, "We shall live forever and enjoy sense gratification more and more." This is called atheistic advancement of civilization. So Hiraṇyakaśipu was typical materialist. Hiraṇya means gold, and kaśipu means soft bed, cushion. So materialist persons, they are very much fond of gold and enjoying sex. That is their business. So Hiraṇyakaśipu is the typical example of this materialistic person. And Prahlāda Mahārāja, prakṛṣṭa-rūpeṇa āhlāda. Āhlāda means transcendental bliss.
Ānanda-cinmaya-rasa-pratibhāvitābhiḥ (Bs. 5.37). Living entities' real identification is prahlāda, blissfulness. But on account of material association, we are in miserable condition of life.
So . . . (children talking) (aside) Parents stop these children. So this Hiraṇyakaśipu wanted to become immortal, and he underwent penances, severe penances, so much so, the whole universe became trembled, so that Brahmā, Lord Brahmā, had to come to pacify him, "What do you want?" So he wanted to become immortal.