In the Padma Purāṇa there is a statement about the importance of living at holy places like Mathurā or Dvārakā. It is stated there: "To travel to different places of pilgrimage means to attain emancipation from material bondage. This emancipation, however, is not the highest perfectional stage. After attaining this liberated stage, one has to become engaged in devotional service to the Lord. After attainment of the brahma-bhūta (liberation) stage one can further advance to engagement in devotional service. So this attainment of transcendental loving devotional service to the Lord is the goal of life, and it can be achieved very easily for one who lives in Mathurā-maṇḍala even for a few seconds."
It is further said: "Who is that person who will not agree to worship the land of Mathurā? Mathurā can deliver all the desires and ambitions of the fruitive workers and of the salvationists, who desire to become one with the supreme Brahman. Certainly Mathurā will deliver the desires of the devotees, who simply aspire to be engaged in the devotional service of the Lord." In the Vedic literature it is also stated: "How wonderful it is that simply by residing in Mathurā even for one day, one can achieve a transcendental loving attitude toward the Supreme Personality of Godhead! This land of Mathurā must be more glorious than Vaikuṇṭha-dhāma, the kingdom of God!"
Rūpa Gosvāmī has stated that the five kinds of devotional activities—namely, residing in Mathurā, worshiping the Deity of the Lord, reciting Śrīmad-Bhāgavatam, serving a devotee, and chanting the Hare Kṛṣṇa mantra—are so potent that a small attachment for any one of these five items can arouse devotional ecstasy even in a neophyte.
Regarding worship of the form of the Lord, or Deity, Rūpa Gosvāmī has written the following verse: "My dear friends, if you still have any desire to enjoy the company of your friends within this material world, then don't look upon the form of Kṛṣṇa, who is standing on the bank of Keśī-ghāṭ (a bathing place in Vṛndāvana). He is known as Govinda, and His eyes are very enchanting. He is playing upon His flute, and on His head there is a peacock feather. And His whole body is illuminated by the moonlight in the sky."
The purport of this verse is that if someone becomes attached to the Śrī Mūrti, or Deity of Kṛṣṇa, by worshiping at home, then he will forget his relationship of so-called friendship, love and society. Thus it is the duty of every householder to install Deities of the Lord at home and to begin the process of worshiping along with all of his family members. This will save everyone from such unwanted activities as going to clubs, cinemas, dancing parties, smoking, drinking, etc. All such nonsense will be forgotten if one stresses the worship of the Deities at home.
Rūpa Gosvāmī further writes, "My dear foolish friend, I think that you have already heard some of the auspicious Śrīmad-Bhāgavatam, which decries seeking the results of fruitive activities, economic development and liberation. I think now it is certain that gradually the verses of the Tenth Canto of Śrīmad-Bhāgavatam, describing the pastimes of the Lord, will enter your ears and go into your heart."