If you think of Krsna twenty-four hours, Krsna will think of you twenty-six hours. (laughter) Krsna is so kind. If you do some service for Krsna, Krsna will reward you hundred times

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"If you think of Kṛṣṇa twenty-four hours, Kṛṣṇa will think of you twenty-six hours. (laughter) Kṛṣṇa is so kind. If you do some service for Kṛṣṇa, Kṛṣṇa will reward you hundred times"

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Lectures

Srimad-Bhagavatam Lectures

If you think of Kṛṣṇa twenty-four hours, Kṛṣṇa will think of you twenty-six hours. (laughter) Kṛṣṇa is so kind. If you do some service for Kṛṣṇa, Kṛṣṇa will reward you hundred times. But people, they do not want. They think, "What we shall benefit by serving Kṛṣṇa? Let us serve my dog." This is the misunderstanding. And our attempt is to awaken the dormant love of Kṛṣṇa.

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730408 - Lecture SB 01.14.44 - New York

Therefore Yudhiṣṭhira Mahārāja could understand that "Kṛṣṇa is no longer on this planet"; therefore he saw so many inauspicious symptoms. Now, when Arjuna came back, he was asking, "Why you are so morose? Have you done this? Have you done that?" Everything. Now he is concluding, "I think your so great moroseness is due to separation from Kṛṣṇa, as I was feeling. "Kaccit preṣṭhatamenātha. Preṣṭhatamenātha, this is superlative. As in the English language there is positive, comparative and superlative, similarly Sanskrit. Preṣṭha is positive, prestha parā is comparative, and preṣṭhatama is superlative. Kṛṣṇa is the preṣṭhatama, beloved, in the superlative degree. Kaccit preṣṭhatamena atha. Preṣṭhatamenātha hṛdayenātma-bandhunā. Atma-bandhu, suhṛt. In Sanskrit there are different terms, atma-bandhu, suhṛt, bandhu, mitra—they all mean friend, but of different degrees. Mitra means ordinary friend. As you have got "He is my friend," that does not mean he is my intimate. So the best friend is suhṛt. Suhṛt means "without any return." If you think of somebody, how he will be happy, that is called suhṛt.

So hṛdayenātma-bandhunā. Kṛṣṇa was always thinking of Arjuna, and that is the relationship. Kṛṣṇa says, sādhavo hṛdayaṁ mahyaṁ (SB 9.4.68). As the devotee always thinks of Kṛṣṇa, similarly Kṛṣṇa also thinks of the devotee. He thinks more. That is the reciprocation.

ye yathā māṁ prapadyante

tāṁs tathaiva bhajāmy aham

(BG 4.11)

If you think of Kṛṣṇa twenty-four hours, Kṛṣṇa will think of you twenty-six hours. (laughter) Kṛṣṇa is so kind. If you do some service for Kṛṣṇa, Kṛṣṇa will reward you hundred times. But people, they do not want. They think, "What we shall benefit by serving Kṛṣṇa? Let us serve my dog." This is the misunderstanding. And our attempt is to awaken the dormant love of Kṛṣṇa. Everyone has got love—the stock of love is there—but it is being misused. They do not know where to place that love so that… Because they do not know; therefore they are frustrated. Therefore they are frustrated.

So our Kṛṣṇa consciousness movement is simply to educate people that "You are loving. You are mad after a appropriate lover who can love you also. But that you cannot find out within this material world. That you will find out when you love Kṛṣṇa." That is our Kṛṣṇa consciousness. It is nothing very superfluous or concocted. Everyone can understand that "I want to love somebody." Hankering. But he is finding frustration because he does not love Kṛṣṇa. This is only. Only if you turn your loving spirit to Kṛṣṇa, then you are fully…, you will be fully satisfied, yayātmā samprasī..., suprasīdati (SB 1.2.6). We are trying to peace of mind, to have peace of mind, full satisfaction. That full satisfaction can be achieved only when you learn how to love Kṛṣṇa. This is the secret. Otherwise you cannot. Because... Because you want to love and get satisfaction - that is completed when you come to the platform of loving Kṛṣṇa.