Tan manye 'dhītam uttamam: one who is engaged in the matter of hearing about Viṣṇu, śravaṇaṁ kīrtanam viṣṇoḥ. We are engaged in hearing and talking and chanting about so many things non-Viṣṇu. Just like you'll find thousands of, millions of different types of magazines sold in your country, in all countries. Some of the magazines are sex literature, some cinema literature, some this literature, that... So many different types. There is one paper I have seen, "Diabetes Literature." There are many patients of diabetes, so they have formed a society, "Diabetic Society." I have seen it. (laughter) And there are many diabetic patients, they are being hoaxed, that "You pay two dollars per year, and you get all information how to protect yourself from diabetes disease." So in America two dollars is nothing, but it is collecting millions and millions of dollars, Diabetic Society. Diabetic magazine. So that sort of hearing and chanting is not needed. We are not interested in all these magazines, because we are followers of Prahlāda Mahārāja. He's our ācārya. He's guru. Prahlāda Mahārāja's guru is Nārada, and Nārada is also our guru. Nārada is guru of Vyāsadeva. So we are a branch, but the original guru is Nārada, Brahma-sampradāya. So Prahlāda Mahārāja is also a disciple of Nārada Muni.
So he teaches that śravaṇaṁ kīrtanaṁ viṣṇoḥ (SB 7.5.23). We have to hear and talk and chant about Viṣṇu. Śravaṇaṁ kīrtanaṁ viṣṇoḥ smaraṇaṁ pāda-sevanam. To remember Him always, to worship His lotus feet, pāda-sevanam. Arcanam, temple worship, to keep the Deity nicely worshiped, offer foodstuff, ārati, this is called arcanaṁ. Vandanam, offering prayers. Just like we offer prayer, govindam ādi-puruṣaṁ tam ahaṁ bhajāmi **. These are prayers. There are so many prayers. Keśava-dhṛta buddha-śarīra, keṣava-dhṛta narahari-rūpa. These are all prayers. This is also part of devotional service.