Caitanya Mahāprabhu says, paraṁ vijayate śrī-kṛṣṇa-saṇkīrtanam: "All glories to the chanting of this Hare Kṛṣṇa mantra." Why? Because ceto-darpaṇa-mārjanaṁ. If you chant this Hare Kṛṣṇa mantra, there is no loss for it, but there is great gain. This is the significance. We are distributing this Hare Kṛṣṇa mantra not with any charges. Free. We are chanting; anyone can hear and repeat it.
So there is no monetary loss, but if you chant it, then you have got the greatest gain of life. Therefore Caitanya Mahāprabhu said, paraṁ vijayate śrī-kṛṣṇa-saṇkīrtanam: "All glory to the chanting of this holy name." Why? Now, because it cleanses the heart. Ceto-darpaṇa-mārjanaṁ. Darpaṇa means mirror; mārjanaṁ means cleansing. So our heart is just like mirror. It requires to be cleansed, that's all. It is contaminated by the material dust.
We spirit soul, we are as pure as God. God is pure. In the Bhagavad-gītā Kṛṣṇa is addressed as paraṁ dhāma pavitram paramaṁ bhavān (BG 10.12). Pavitram means the purest. So we are part and parcel of God; we are also purest. We may be very small, just like gold particles. Gold, lump of gold or mine, gold in the mine, that gold and a very small particle of gold, qualitatively they are gold. You cannot say because a small particle, you cannot say it is iron. No. It is also gold. Similarly, we understand from Bhagavad-gītā that living entities, all of us, we are part and parcel, minute particle, of the Supreme Spirit. The Supreme Spirit is called paraṁ brahma.
- paraṁ brahma paraṁ dhāma
- pavitram paramaṁ bhavān
- (BG 10.12)