"In this age of Kali," harer nāma, "simply by chanting the holy name," harer nāma, "simply by chanting the holy name," harer nāma, again, thrice, "simply by chanting the holy name of Kṛṣṇa . . ." Harer nāma harer nāma harer nāma iva kevalam. You should always do this. Kalau: "In this age"; nāsty eva, "there is no other alternative," nāsty eva, "there is no other alternative," nāsty eva, "there is no other alternative." Three times again, nāsty eva nāsty eva nāsty eva gatir anyathā: "There is no other process." So these are stressed by the Vedic literature. This verse is quoted from Bṛhad-Nāradīya Purāṇa. Out of eighteen Purāṇas, this Bṛhad-Nāradīya Purāṇa is also . . . so this is recommended.
So Lord Caitanya's recommendation also is corroborating. He is not recommending this process by manufacturing Himself, but He is quoting from the authorized scripture and authorized sources so that people can accept it. So we should accept this process:
- harer nāma harer nāma harer nāma iva kevalam
- kalau nāsty eva nāsty eva nāsty eva gatir anyathā
- (CC Ādi 17.21)
. . . and practically see that this is the only process for swiftly realizing the supreme truth, Absolute Truth. So we should follow Kṛṣṇa consciousness very seriously and sincerely.