In the Bhagavad-gītā, Eighteenth Chapter, the Lord states that one who is engaged in preaching Kṛṣṇa consciousness is very dear to Him. A preacher has to face many difficulties in his struggle to preach pure Kṛṣṇa consciousness. Sometimes he has to suffer bodily injuries, and sometimes he has to meet death also. All this is taken as a great austerity on behalf of Kṛṣṇa. Kṛṣṇa therefore has said that such a preacher is very, very dear to Him. If Kṛṣṇa's enemies can expect salvation simply by concentrating their minds on Him, then what to speak of persons who are so dear to Kṛṣṇa? The conclusion should be that the salvation of those who are engaged in preaching Kṛṣṇa consciousness in the world is guaranteed in all circumstances. But such preachers never care for salvation, because factually one who is engaged in Kṛṣṇa consciousness, devotional service, has already achieved salvation. Śukadeva Gosvāmī therefore assured King Parīkṣit that he should always rest assured that one who is attracted by Kṛṣṇa attains liberation from material bondage because Kṛṣṇa is the transcendental master of all mystic power.
When all the gopīs assembled, as described, before Kṛṣṇa, He began to speak to them, welcoming them as well as discouraging them by word jugglery. Kṛṣṇa is the supreme speaker; He is the speaker of the Bhagavad-gītā. He can speak on the highest elevated subjects of philosophy, politics, economics—everything. And He also spoke before the gopīs, who were so dear to Him. He wanted to enchant them by word jugglery, and thus He began to speak as follows.