Take to Kṛṣṇa consciousness means the way how you can please the Supreme Lord. But if by executing your so-called occupational duty of the body, if you do not take care of taking to Kṛṣṇa consciousness or pleasing the Supreme Lord, then we have no gain. You are simply working for nothing, wasting your time. You are thinking that "I'm doing my duty very nicely. I'm a brāhmaṇa, I'm doing my duty," "I am businessman doing my duty," "I'm scientist, I am . . ." Actually, you are not doing your duty. Your real duty is to take to Kṛṣṇa consciousness. That you have forgotten. Therefore Nārada Muni says, ko vā artha āptaḥ abhajatām. One who is not taken to Kṛṣṇa consciousness, not engaged in devotional—abhajatām. So what does he gain?
In another place the Bhāgavata says, śrama eva hi kevalam:
- dharmaḥ svanuṣṭhitaḥ puṁsāṁ
- viṣvaksena-kathāsu yaḥ
- notpādayed ratiṁ yadi
- śrama eva hi kevalam
- (SB 1.2.8)
Śrama eva hi kevalam. One man is doing his duty, his occupational duty as a brāhmaṇa or a kṣatriya or a businessman or a student or anyone. He's doing very nicely. But doing all these activities, if he could not awaken his dormant Kṛṣṇa consciousness, dharmaḥ svanuṣṭhitaḥ puṁsāṁ viṣvaksena-kathāsu yaḥ . . . viṣvaksena-kathāsu yaḥll means just like you have come here to hear about Kṛṣṇa consciousness. Otherwise, why you have come here? You have come here hearing me or anyone discussing śāstra. So this is required. You may do anything as your occupational duty, but the real life is that you have to awaken your dormant Kṛṣṇa consciousness, become eager to understand about Kṛṣṇa. That is main business.
So therefore it is said that after doing your duties very nicely, but you have no taste for understanding Kṛṣṇa, viṣvaksena . . . another name of Kṛṣṇa is Viṣvaksa. Kathāsu. Kathāsu means "message." dharmaḥ svanuṣṭhitaḥ puṁsāṁ viṣvaksena-kathāsu, notpādayed ratim yadi (SB 1.2.8): if you do not awaken your attachment for hearing about Kṛṣṇa, kṛṣṇa-kathā . . . that is our main business, Caitanya Mahāprabhu—kṛṣṇa-kathā. Yāre dekha tāre kaha 'kṛṣṇa'-upadeśa (CC Madhya 7.128). This is our mission.
We have to simply speak about Kṛṣṇa all over the world. Yāre dekha tāre kaha 'kṛṣṇa'-kathā, 'kṛṣṇa'-upadeśa. So if one is not interested in kṛṣṇa-kathā, in the topics of Kṛṣṇa, then śāstra says, śrama eva hi kevalam. Whatever rightfully or sincerely he's doing on the material bodily concept of life, it is śrama eva hi kevalam. Simply he's wasting time. Now it is very difficult to understand this philosophy. If we go to a very nice businessman or politician or scientist, if we say: "Sir, have you got any interest in Kṛṣṇa consciousness?" "No what, what shall I do it? I don't want." Then if I say: "You are wasting your time, sir," will he accept? But this is the position, actually. He's simply wasting his time. Śrama eva hi kevalam (SB 1.2.8).