People have no education, unfortunately, that the spirit soul is permanent. It is changing different types of body in order to suffer different types of miserable condition of life. They're thinking easy-going: "I have got now very nice body, eating, sleeping, mating and . . ." That is the business of the hogs and dogs. That is not the business of human being. Human being must be serious to understand the value of life and prepare himself for the next life.
The next life, if you go back to Kṛṣṇa . . . yad gatvā na nivartante tad dhāma paramaṁ mama (BG 15.6). Kṛṣṇa says: "You can go back to Kṛṣṇa." Kṛṣṇa comes here. He takes His incarnation here to canvass, "My dear sir, please come back home. Why you are suffering here?" Kṛṣṇa comes, Kṛṣṇa canvasses. Sarva-dharmān parityajya (BG 18.66). "Why you have created so many rascaldom, politics and economics and this and that? So many things are encumbered. Please come to Me. You'll be happy." This is the whole instruction of Bhagavad-gītā. He comes. He shows His vṛndāvana-līlā that, "You can dance also with Me. You can play with Me just like cowherds boy. And I shall give you protection. There are so many demons. They're coming to attack us. But I'll give you protection." Jolly life. Ānandamayo 'bhyāsāt (Vedānta-sūtra 1.1.12). This is Kṛṣṇa consciousness.
Kṛṣṇa is coming personally, but we are so stubborn, we shall not take to this. We shall not take to this. Avajānanti māṁ mūḍhāḥ (BG 9.11). Na māṁ duṣkṛtino mūḍhāḥ prapadyante narādhamāḥ (BG 7.15). Kṛṣṇa says, "These are the classes of men who do not surrender unto Me." Who are they? Duṣkṛtinaḥ, those who are engaged always in sinful activities. Duṣkṛtinaḥ. Mūḍhāḥ: rascals, without any knowledge. Asses.