The devotee engaged by the direction of the spiritual master in the transcendental loving service of the Lord contemplates as follows: “My dear Lord, You are the reservoir of pleasure. Since You are present, what is the use of the transient pleasure derived from society, friendship and love? Persons unaware of the supreme reservoir of pleasure falsely engage in deriving pleasure from sense gratification, but this is transient and illusory.” In this connection, Vidyāpati, a great Vaiṣṇava devotee and poet, says, “My dear Lord, undoubtedly there is some pleasure in the midst of society, friendship and love, although it is materially conceived, but such pleasure cannot satisfy my heart, which is like a desert.” In a desert there is need of an ocean of water. But if only a drop of water is poured on the desert, what is the value of such water? Similarly, our material hearts are full of multidesires, which cannot be fulfilled by materialistic society, friendship and love. When our hearts begin to derive pleasure from the supreme reservoir of pleasure, then we can be satisfied. That transcendental satisfaction is possible only in devotional service, in full Kṛṣṇa consciousness.
The personified Vedas continued: “Dear Lord, You are sac-cid-ānanda-vigraha (BS 5.1), the ever-blissful form of knowledge, and because the living entities are parts and parcels of Your personality, their natural state of existence is to be fully conscious of You. In this material world, anyone who has developed such Kṛṣṇa consciousness is no longer interested in the materialistic way of life. A Kṛṣṇa conscious being becomes uninterested in family life, where there is some concession for sense enjoyment. In other words, he is no longer interested in sense gratification. The perfection of human life is based on knowledge and renunciation, but it is very difficult to attempt to reach the stage of knowledge and renunciation while in family life. Kṛṣṇa conscious persons therefore take shelter of the association of devotees or sanctified places of pilgrimage. Such persons are aware of the relationship between the Supersoul and the individual living entities, and they are never in the bodily concept of life. Because they always carry You in full consciousness within their hearts, they are so purified that any place they go becomes a holy place of pilgrimage, and the water which washes their feet is able to deliver many sinful persons loitering within this material world.”
When Prahlāda Mahārāja was asked by his atheistic father to describe something very good which he had learned, he replied to his father, “For a materialistic person who is always full of anxieties due to being engaged in temporary and relative truths, the best course is to give up the blind well of family life and go to the forest to take shelter of the Supreme Lord.” Those who are actually pure devotees are celebrated as mahātmās, or great sages, personalities perfect in knowledge. They always think of the Supreme Lord and His lotus feet, and thus they automatically become liberated. Devotees who are always situated in that position become electrified by the inconceivable potencies of the Lord, and thus they themselves become the source of liberation for their followers and devotees. A Kṛṣṇa conscious person is fully electrified spiritually, and therefore anyone who touches or takes shelter of such a pure devotee becomes similarly electrified with spiritual potencies. Such devotees are never puffed up with material opulences. Generally, the material opulences are good parentage, education, beauty and riches, but although a devotee of the Lord may possess all four of these material opulences, he is never carried away by the pride of possessing such distinctions. Great devotees of the Lord travel all over the world from one place of pilgrimage to another, and on their way they meet many conditioned souls and deliver them by their association and distribution of transcendental knowledge. They generally reside in places like Vṛndāvana, Mathurā, Dvārakā, Jagannātha Purī and Navadvīpa because only devotees assemble in such places. In this way they give saintly association to one another and thus advance. So that every living entity can take advantage of the association of Kṛṣṇa conscious persons, such great devotees open temples and āśramas where Kṛṣṇa’s devotees assemble. By such association, people can develop more and more in Kṛṣṇa consciousness. Such advancement is not possible in ordinary household life, which is devoid of Kṛṣṇa consciousness.