So you have to accept. Kṛṣṇa says, very frankly says: "Surrender unto Me, I give you anapavarga." Ahaṁ tvāṁ sarva-pāpebhyo mokṣa yāmi (BG 18.66): "I shall give you protection." So He is the power for this purpose, and govinda . . . Govinda means He is the giver of pleasure to the cows and to the senses. Govinda. Govinda, go-dvija-sura-arti-hara-avatāra. Avatāra means incarnation. Govinda, govindam ādi-puruṣaṁ tam ahaṁ bhajāmi. He's the ādi-puruṣa. Aham ādir hi devānām (BG 10.2), He is the original person, even of the demigods, Brahmā, Viṣṇu. People may not misunderstand that Brahmā, Viṣṇu, Maheśvara, they are original. No. Kṛṣṇa says: "They are not original, Brahmā, Viṣṇu, Maheśvara." Aham ādir hi devānām: "I am the original person, above the . . . of these demigods also." Therefore, we repeatedly say that we worship that ādi-puruṣaṁ, the original person, govindam ādi-puruṣaṁ tam ahaṁ bhajāmi. Not secondary; the first, the first, original person.
So Govinda . . . so what is the business of Govinda? Now, go-dvija-surārti-harāvatāra. Surārti, go. This demonic world is the greatest enemy of cows. Just see how they are maintaining hundreds and thousands of slaughterhouse. Hundreds and thousands of slaughterhouse. Innocent animals, giving you milk, the most important foodstuff. Even after death, it is giving you its skin for your shoes, and you are so rascal that you are killing. And you want to be happy in this world. You see? How sinful they are! They have no consideration that this animal . . .
Why cow protection is so much advocated? Because it is very, very important. Therefore . . . there is no such injunction that, "You don't eat the flesh of a tiger." You can eat. Because those who are meat-eaters, those who are meat-eaters, they have been recommended to eat the flesh of goats or other lower animals—sometimes dogs also they eat, or the hogs—you can eat. But never the flesh of cows. So, innocent animal, the most important animal, giving service even after death . . . while living, giving service, so important service, giving you milk; even after death she is giving service by supplying the skin, the hoof, the horn. You utilize in so many ways. But still, the present human society is so ungrateful and rascal that they are killing cows. So Kṛṣṇa comes to punish them, these rascals. Therefore it is said that go-dvija-surārti-hara. Kṛṣṇa comes to . . . therefore we worship Kṛṣṇa, namo brahmaṇya-devāya go-brāhmaṇa-hitāya ca. brahmin.