At the present moment, the human society has been educated to love his country or family or one's personal self, but they have no information where to repose the loving propensity so that everyone can become happy. Because the basic principle of love is that both the lover and the beloved or object of love and the lover must be happy by loving activities of the living being. In the primary stage a child loves his parents, then his brothers and sisters, and thus, as he grows up daily, he begins to love his family, society, community, country, nation, or up to the point of loving the whole human society. But the loving propensity is so expansive that even by loving the whole human society the loving propensity is not fulfilled on account of its imperfectness. This loving propensity can be fully satisfied when it is reposed in Krishna, and that is the sum and substance of this Krishna Consciousness movement.
My dear brothers and sisters, do not therefore consider this movement as sectarian or meant for any particular nation or community. In the Bhagavad-gita, which is the basic principle of this Krishna Consciousness movement, Lord Krishna says that He is the seed-giving father of all living creatures. There are many millions of species of life as aquatics, trees, plants, reptiles, insects, birds, beasts, and human races. All of them are living entities as the spirit soul, but they are present before us in many varieties of forms and dresses. A learned man is he who sees all living entities on equal category, never mind whether a living entity is highly cultured intelligent man, or a cow, or a dog, or an elephant, or even a dog-eater, who is considered to be low in the human society. These things we learn from authoritative Vedic scriptures.
The idea is that our loving propensity expands as vibration of air and light expands, but we do not know where it ends. The Krishna Consciousness movement teaches us this science how one can love everyone of the living entities perfectly by an easy method. We have failed to bring in peace and harmony in the human society even by such big attempts like the organization of United Nations because we do not know the method. The method is very simple, but one has to understand it in cool head. The method is simple and natural, and this movement teaches you how to do it. We teach all men to love Krishna, the Supreme Personality of Godhead. If you learn how to love Krishna, which is very easy, then immediately you love every living being simultaneously.