That very love which is reserved for God, we are applying it in this material world, "I love my country. I love my society. I love my family. I love my dog. I love my . . . I love." But I am missing whom to love. That is the point. I am placing my love in so many things, and I am becoming frustrated. So when we understand the love is meant for God, that is our perfection of life. And if you love God, then you love everything. That is perfect love. Without loving God . . .
Just like you are the son of your father. So when you love your father, naturally you love your brothers also, because you know, "My father will be pleased." So this is love. That universal love can be possible when you actually love God. Samaḥ sarveṣu bhūteṣu. In material platform that is not possible. But a devotee, a pure lover of God, he loves everyone. Just like we are. Because we have tried to love God, therefore we are wandering, touring all over the world, and the same message, "Please try to love God." We have no other message, because we have understood to some extent that without love of God, they are suffering. So they will be happy when they begins to love God. This is our mission.