Our process is to come to the standard of Kṛṣṇa consciousness. There is no denial; the demands of the body are to be supplied, because without supply of the demands of the body, how can I live? That is not to be neglected. But Ṛṣabhadeva advised, "My dear sons, your demands of the body should not be like the demands of the body of the hog and cats and dogs. That is not . . ."
So . . . now what is the aim of the demands of the body? The demands of the body, the ultimate aim is pleasure. I want to be happy. But if we make our demands of the body flickering, temporary, changing, then we shall waste our time, because pleasure is the ultimate goal of life. So Ṛṣabhadeva advised that, "If you want eternal pleasure, eternal happiness, then you do not try to misuse your this valuable body simply for meeting the demands like cats and dogs."
Just like we can give nice example that a diseased man and a healthy man. The diseased man, although doctor advises that, "You don't take this kind of food," but within himself he has got the desire. He has got the desire. The desire is there, but by the restriction of the physician, he does not eat. Just like for a diabetic patient, the doctor says, "You can eat so much quantity of food, not more than that," although he desires to eat more. So the desire is there, but because he wants to come to the healthy standard of life, he follows the restriction of the physician.
The demand is there. A patient lying in the hospital, he wants whatever is very palatable for me . . . for him, he wants to eat that. But the medical practitioner has advised, "Oh, you cannot take it. You cannot take." So he's following, "All right, just to become . . ." But when he's healthy, there is no such restriction. The doctor does not restrict the diet of a healthy person. The restriction is for the person who is suffering from certain type of disease.