If I am, by constitution, if I am eternal, if I am constitutionally blissful and if I am eternally full of knowledge, now I am covered by this material nature, why not take up this process so that this karma-bandhana, this continuous birth and death of transmigration of myself from one place to another, that should be stopped?
The Bhāgavata says therefore that yad-anudhyāsinā yuktāḥ karma-granthi-nibandhanam (SB 1.2.15). If one can surpass this chain of birth and death, why an intelligent man should not take up this process of Kṛṣṇa consciousness?
What is that Kṛṣṇa consciousness? Just we are demonstrating. We are hearing Śrīmad-Bhāgavatam, we are hearing Bhagavad-gītā and chanting—hearing and chanting. Then we are thinking of. Unless you think of . . . because whatever we hear and chant, naturally we have to think of. And pūjyaś ca, and offering a little flower and a little fruit and offer our respect to the Supreme Lord Kṛṣṇa. He is here. So is there any difficulty?
So Bhāgavata says: "Who will not take up this process? Forget what you are. Take this process, and you will be relieved of repeated birth and death." Karma-granthi-nibandhanam. Chindanti kovidās tasya ko na kuryāt kathā-ratim (SB 1.2.15). "Who is such a fool who will not do this?" Or "Which intelligent man will not do this?" It is very nicely put, "Which intelligent man will not do this?" Rather, who is such a fool who will not do this?